Networking and marketing in a home-based business

  • by Sam Lewis 

Interview with...

Jo Dodds
CV:
Runs three businesses
Business names:
Hythe Handbook, Counterpoint Matters & Counterpoint networking
Goods/services:
Respectively: community magazine, networking group & online marketing business
Location:
Kent
Trading for:
Three years

Jo on her motivation for setting up a work-from-home business...

Originally I was a HR director in London. I wanted to have a baby but I was working 12-hour days and sometimes more, which I couldn’t do in that role [as a mother]. So I needed to find something else to do.

On online marketing...

I developed my business through networking. I got to know a lot of people in the community and that’s where the networking came from. It wasn’t a plan to get involved in the local community, but because I did it helped me to grow my business.

I wanted to have a baby but I was working 12-hour days and sometimes more, which I couldn’t do as a mother

The internet marketing aspect was a development of me using the internet and wanting to learn more about it and the opportunities that were coming. A lot of marketing has turned out to be online networking, and as I'd been involved in a lot of offline marketing it was a natural progression to the internet from there. 

On consolidating the businesses into one entity to keep costs down...

The businesses are run as one limited company, so things like credit card machine accounts and that sort of thing, I just need one for all the businesses. And certainly I run everything from one office, even though they all have separate businesses.

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