Asking price: Undisclosed

Sales revenue: Undisclosed

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
Heraldic Art and Design, Inverness, Scotland – a web based operation which creates and sells on-line, high quality embroidered family crests/coats of arms/mottoes, by identifying, sourcing, verifying of family crests, and then producing in either embroidered tapestry or paper format in varying sizes & combinations. Following 18 years trading the business has all local and international supply chain partners in place to enable product fulfilment within customer expectations and the business conducts all these relationships mostly via the web.

Web shop…The operation has an established 60 page information rich web shop with secure server for credit card transactions. www.heraldry.co.uk

9000 visits per month to Web Shop

1st page search engine placing on Google, Yahoo, MSN. Etc. .for given keywords.

Dynamic database of c15000 surnames and or family crests, defined by country of origin, in back end to the web shop.

Research My Surname facility online providing dynamic database of potential customers.

Auto customer feedback via email from integrated back end production control facility as each production process is reached.

Dynamic database of existing artwork

Dynamic databases of existing customers

List of email contact leads.

Medieval scribe (family crest investigation), graphic artists, calligraphers and embroiderers all in place to enable entire product fulfilment.

Infrastructure in place to be able to create, and actual physical retail outlet.

Working association with actual shop at Lochness. Scotland

Owners available to act and ‘consultants’ as and additional service if so required

Wed designers with 3 years direct experience of the web shop available for web site maintenance.

Years established: 18

Home based: This business can be run from home.

Relocatable: This business can be relocated.

Location
The business is located in Invrness, Scotland but as it is web based the location is not a governing factor.

All local and international supply chain partners are in place to enable product fulfilment within customer expectations and the business conducts all these relationships mostly via the web.

Expansion potential
The web shop has not yet been pro-actively marketting to potential market groups or indivduals and these areas could well provide substaintial sales potentials. Given the infrastructure in place a next step would be to establish franchise opportunities ( ie physical retail outlets ) in major tourism areas. We have not yet tapped into corporate requirments of our products. We have yet to expand into non European origin surnames.

Competition / Market
There are in reality no direct comparisons to the handmade quality of the products produced, there are just a number of operations which are low key. Ours is a specialist niche market. Our products sell year on year with only vacation activity effecting sales. Our primary target markets are ... Mature, weddings, UK based Scots abroad US & Canada, Australia, New Zealand, South Africa etc Competitors... Names UK - ... www.family-name.co.uk ... Heraldic Needlepoint Ltd ... www.heraldicneedlepoint.com...

Support & training
Medieval scribe (family crest investigation), graphic artists, calligraphers and embroiderers all in place to enable entire product fulfilment. Infrastructure in place to be able to create, and actual physical retail outlet. Working association with actual shop at Lochness. Scotland Owners available to act and ‘consultants’ as and additional service if so required Wed designers with 3 years direct experience of the web shop available for web site maintenance.

Reasons for selling
retirement

Related website: www.heraldry.co.uk