Asking price: £299,999

Sales revenue: £424,000

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
Formally established in 2000, though it had been operating for a number of years prior, this is an award winning mail order and e-commerce business providing vinyl, CD’s, merchandise and equipment to the Dance music market. Anyone into Drum n Bass, UK Hardcore, Old Skool, Bouncy House, Trance, House, Dub Step and Rave Breaks to mention just a few genres in which this business specializes, will have this website amongst their ‘Favourites’.

Built around the current Owner’s expertise as a very well established DJ within the industry this business supplies Vinyl record singles and albums, CD packs – all the freshest promos, all the brand new releases together with a massive selection of back catalogue are all available – together with Slipmats, Clothing and other merchandise, all of which have recently been added to by the introduction of Rave Event tickets. Pressing and distribution of material is also a relatively new addition to the business with the company working with a number of Labels undertaking the production of certain products including vinyl and clothing. This really is a one stop shop for Dance music enthusiasts – with everything under one roof and available for next day delivery. The vast majority of transactions are from private individuals although this business has a growing base of retail customers keen to access the wide range of music and merchandise this business always has available.

Years established: 2000

Employees: The Owner/Managing Director is responsible for the day-to-day running of the business supported by three full time and one part time employee

Trading hours: The business currently operates between 10.00am and 6.00pm, Monday to Friday.

Relocatable: This business can be relocated.

Property: Leasehold

Lease terms
Rent is £14,000 per annum with Rates £359 per month. The lease has approximately 6 years to run with three yearly breaks – the next one available in 2011. As an e-commerce based business, this company is easily re-locatable.

Location
The business operates from two floors totalling approximately 2,000 square feet of leased warehouse premises situated on a large industrial estate, with the Ground Floor housing a large amount of stock and merchandise for browsing by the few ‘walk-in’ customers that visit the premises with the first floor incorporating a Stockroom for excess stock, a merchandise/record mixing studio and office accommodation. The premises are very secure being equipped with CCTV and a top of the range ADT police alarm system supported by grille bars on all windows where possible.

Rent is £14,000 per annum with Rates £359 per month. The lease has approximately 6 years to run with three yearly breaks – the next one available in 2011.

As an e-commerce based business, this company is easily re-locatable.

Competition / Market
Originally established as a Mail order business this company was originally marketed via full colour catalogues. As the company and the marketplace has developed all information is now loaded on to the website which performs very well within all major search engines for all appropriate search terms receiving over 11 million hits each month from between 70,000 to 80,000 unique users. The business also undertakes e-mailings to an opt-in list totaling over 35,000 e-mail addresses. For mail order customers the business has a very memorable and easily recognizable telephone number. Having advertised in virtually every relevant publication at some stage since the business was established the company has refined its print advertising to three of the major titles, advertising on a monthly basis and enjoying very good rates without being tied in to any minimum period. The business also undertakes highly targeted leafleting outside events that cater for the genres in which this business specializes. By far the most effective form of marketing for this business however is the strong word of mouth recommendation the business benefits from, testimony to its excellent reputation within the sector – and an extremely useful marketing asset within the Dance music scene.

Support & training
The Owner will provide full business familiarisation, training and handover, covering all aspects of the business, to ensure a smooth transfer to new Owners, although since this is a fairly straightforward business it is not envisaged that this would need to be extensive.

Reasons for selling
The current Owner wishes to pursue other business interests.