Asking price: £145,000

Sales revenue: £400,000

Net profit: < £100k

Fixtures value: Undisclosed

Stock value: £85,000

Business description
For sale is the UK's original and now a widely recognized brand of designer petwear, established in 2003. Forecast turnover for 2008 circa £400,000.

The company has a loyal online customer following with a database of 28,000 registered retail customers. The company is also the leading supplier to the trade with over 1,000 registered wholesale customers, many of whom purchase on a regular basis.

The website sells a wide range of luxury pet accessories including clothing, collars, leads, bedding, dining, grooming, treats and play products. The website also features a very popular "design your own" Tshirt factory where customers can create their own customized product which is then produced for them by our in house staff on our own presses.

Currently the business is run by 1 manager, 1 administrator and one telesales executive.

Included in the sale:
Website (recent 20K upgrade)
Stock (approx 85K cost with retail value of 300K).
Registered Trademark
Goodwill
Customer database of 1,000+ registered wholesale customers and 20,000 retail customers.
Tshirt printing equipment.
3 year lease remaining.
The Limited company is not included in the sale.

The company has several celebrity customers and an impressive PR following including TV, Documentaries, celebrity and lifestyle magazines.

Please contact us for a confidentiality agreement. Further details can be released upon receipt of the signed agreement.

Years established: 5

Employees: 3 staff.

Trading hours: The office is open Mon-Fri 9am-5pm. The website takes orders 24/7.

Property: Leasehold

Lease terms
3 years remaining. Break clause October 2010. All space is currently used although could be rearranged to allow for expansion.

Location
This is an Internet/phone based business based in smart offices in a modern business park location.

Expansion potential
To date the business has operated selling own brand merchandise only. We have recently begun test marketing for additional non brand products such as luxury treats, sheepskin bedding and grooming products from other suppliers with excellent results. The business could be further expanded to include ranges from other manufacturers offering customers more choice and leading to even greater turnover.

Competition / Market
Various petwear websites/boutiques exist, but many of them are our customers and stock our range so are not considered competitors. There are a very limited number of petwear brands designed in the UK. Financials 2007 turnover £438,000 2008 forecast turnover £400,000

Support & training
The staff are fully trained and used to running the business on a daily basis. Full training and handover will be given.

Reasons for selling
Owner has a new baby and intends to take a career break.

Financing available
The business is currently run under management with 3 full time staff. Could be merged into an existing business to benefit from shared cost savings.