Asking price: £20,000

Sales revenue: £12,500

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: £12,500

Business description
Established since 2005, Fragrance Heaven sells top quality brands of scented candles and home fragrances. Our aim is to sell scented candle and home fragrance products online providing the customer with a great online buying experience and offering great value and levels of service in all respects.

It has been run for the past 3 years by the current owner who has completely redeveloped the web site and improved the Google ranking. It has PAGE 1 position on Google for its main search keywords and brands, often top 3. E.g. Search for "scented candles" on Google! This gives a regular supply of visitors to the site which numbers around 200 per day. Search Engine Optimisation (SEO) is an ongoing task and so there is still considerable room for improvement even on these results.

The web site is incredibly easy to maintain requiring little more than word processing skills.

There are currently over 1500 exising customers on the customer database to which we send regular eNewsletters. There is a Twitter and Facebook presence and a blog has recently been introduced. These areas are new and could be significantly developed.

Existing suppliers are mainly UK based but some are based in Paris & USA. Fragrance Heaven currently only sell into the UK market and so there is a huge potential for sales into Europe. The web site is now ready to handle multi-currency and multi-language when required.

Currently the business is really just ticking over. With such a great name and domain name there is a huge potential for growth with the right owners. The name is very well suited for expansion into the personal fragrance and aftershave market and given its current Google success with the current product range this seems the obvious way to go. The current owners do not have the time to commit the necessary resources to take the business to the next stage. They spend 1-2 hrs a day on this business and have other interests.

The business is currently run from home with stock held in a small room. This business can easily be relocated.

This could be an excellent way for an existing candles or fragrance business to get an online presence or be a great starting point to start a new retail outlet. There is considerable scope for further growth through parties markets and craft fairs etc.

The current owner would be pleased to provide you with all the necessary training and assistance you would need to successfully operate the business and also provide you with ongoing email/telephone support for 6 months after the sale.

Business is being sold as a going concern complete with ownership and intellectual property rights to the web site, domain names, all images and content. Stock is not included in the sale price but would be sold at value - current stock value £12,500.

Years established: 5

Employees: 1

Trading hours: Web Site 24/7 but requires 1-2 hours per day to process orders.

Home based: This business can be run from home.

Relocatable: This business can be relocated.

Location
Currently Saltash Cornwall but this business is currently solely online and so is completely relocatable.

Expansion potential
Significant! Sales into Europe, expansion of product portfolio especially into personal fragrances and aftershaves, markets and craft fairs, parties. So far there has been no offline marketing and the current owners are convinced that with well-chosen offline marketing the turnover would be hugely increased.

Competition / Market
There are a few main players online in this sector but our superior Google ranking gives us a significant advantage. Fragrance Heaven is ranked among the top 3 online retailers in this market.

Support & training
Full training offered and 6 months email/phone support after.

Reasons for selling
Other business interests

Related website: www.fragranceheaven.co.uk