Asking price: £550,000

Sales revenue: £700,000

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
This well established business supplying quality Baby Goods & Nursery Equipment, established in 2000 and supplies to Independent Retailers throughout the United Kingdom and Ireland. The business has grown tremendously since its inception and earned a superb reputation as a major supplier of quality products within the markets served. This business provides highest quality products to their valuable customers at affordable prices.

This business is one of the largest suppliers of baby products and specialises in baby products, baby toys, baby/children's furniture, nursery products/accessories and bath products for babies and toddlers from new born to 3 years, (6 years for beds). The product ranges offered are baby cots, cot-beds, wardrobes, chest of drawers, toy boxes, musical mobiles, changing stations, highchairs, baby bouncers, bath-sets, mattresses, quilt and bumpers, changing bags and baby walkers etc. The company’s own brand baby products and accessories is one of the major strengths of the business.

The business prides itself as being the only company that provides excellent customer service to all customers before and after-sales. The products are designed to be the best, safest, and most comfortable one can find in comparison to any other supplier, with customers appreciating the higher class range of baby goods and nursery equipment on offer, which is retailed at competitive prices. Customer loyalty is growing all the time due to service, stock and range offered.

The business is further supported by exemplary relations with key suppliers who have helped to ensure that the collection is never compromised and that customers are never let down. The business has a database of circa 500 affluent mail-order buyers who are highly responsive to mail order offers. This is truly a superb opportunity for new owners to benefit from a well established, profitable, brand name, and hugely profitable business which offers both value and quality.

Customer Service:

The business has strived to build and maintain long-term relationships with its customers that endure because they are based on mutual benefit. Providing high-quality service to all customers at all times.

This high quality, stylish retailer has built an excellent local reputation through its commitment to high quality, friendly, approachable, service and customer value. The staffs provide a high level of quality service and acknowledge that a satisfied customer is likely to be a repeat customer.

Key Strengths:

The business is well established and profitable, with a strong, large and growing customer base managed by a comprehensive and sophisticated blend of management expertise and technology. The business retains a high level of repeat business, particularly among a number of customers returning on a regular basis.

The company has earned an outstanding reputation for its honesty, service, reliability, efficient job completions, excellent quality work, ability to deliver multiple product orders, cost control and highly skilled, experienced staff. All of which is driven by the strong culture of innovation within the business.

Financial Information:

The business is offered for sale as a going concern. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business is financially stable with low overheads, positive cash flow, Turnover for the current year circa £700,000 with Gross profit circa £245,000 and stock valued at circa £220,000.

Years established: 2000

Employees: The owner is responsible for the day-to-day management of the business, supported by three full time employees, with two self employed agents, working on commission.

Trading hours: The business operates Monday to Friday 10.00 am to 6.00 pm.

Property: Leasehold

Location
The business is located in an easily accessible area of South West London, with its many key road transport arteries and operates from a three storey building. Ground floor is used for warehouse area , wholesale area and administrative purpose and first floor and second floor are rented to computer company.

The vendor owns the freehold of the property and will offer a new lease subject to negotiation. Alternatively he may be prepared to sell the freehold if required which is currently valued at £1,900,000.

Expansion potential
The current market for this business is growing and is forecast in the near and longer term for significant growth. The business is well positioned to take maximum advantage of this growth as it occurs. There is an excellent scope for further growth by increasing, the range of product and goods for upward age group. The business is constantly innovating new products and has at this time new product revenue streams to be developed into significant contributors to turnover.

Competition / Market
Most new business is generated from client referrals, bearing strong testimony to the business’s excellent reputation. The business does tradeshows and does advertise in trade magazines. The business has a good database of its client. The business has an excellent informative web site, which has proved a huge hit, allowing the user to find out in great detail about the business and products it offer. The business has found that the site has performed well with tangible and profitable business being forthcoming.

Support & training
Full business familiarisation, training and handover will be provided by the owner.

Reasons for selling
The current owners would like to pursue different opportunities following the successful handover of the business.