Asking price: £495,000

Sales revenue: £400,000

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
This long established beauty salon has been at its current location since 2000. The current owner started her business from scratch over 20 years ago. Building a strong client base over the years the business outgrew the last location and has since expanded at the well appointed current premises. It has developed a first class reputation as the salon of choice in its locality – a highly affluent and busy area of north London.

Recently refitted through out to an extremley high standard, the salon offers a light and contemporary feel. The premises are maintained to a very high standard through-out, and offer a welcoming a spacious feel to all clients..

With 9 treatment rooms over two floors, offering all services including relaxing quiet massage upstairs. The Salon also boasts 6 further stations and a spray tanning facility.

With this much avaialble treatment space, the business offers all types of treatments including IPL – (Intense Pulsed Light), hair reduction and skin rejuvenation, fully registered with the Care Quality Commission. The Salon is also the largest account, and number 1 provider of key branded beauty services in North London.

CACI QuantumTM Advanced Face and Body Treatment
Crystal ClearTM Microdermabrasion
Mary Cohr TM The Market leader in aromatherapy and skincare products
Jessica TM Manicures and Pedicures
Hollywood Lashes TM Eyelash extension
Naturasun TM Natural Spray Tanning

Treatments include; Electrolysis, Thread Veins, Skin Tags and Milia removal. Facials, cellulite massage, toning, microdermabrasion, aromatherapy and natural facial lifting. Massage, holistic indian massage, manicures, pedicures, waxing, nail extensions, and tanning. The team also proved Day packages, and specialist services for parties and hen nights.

The team of 9 full time and 4 part-time staff are fully trained to offer the highest standards of service in each of their specialities. As such alongside the established clients list, the business is attracting huge numbers of enquires on a daily basis, allowing for further rapid growth potential.

Equipment

IPL (Intense Pulsed Light) equipment is used ,which requires the salon to be registered with the Care Quality Commission – see www.cqc.org.uk. The salon consistently meets the necessary standards as dictated.

The business operates and advanced CRM system to keep track of the multitude of bookings and registered customers.

Customer Service:

The highest levels of personal attention from initial booking and through-out the customer’s experience are paramount to the ongoing success, reputation and profit level of this Salon of choice.

Key Strengths:

This business employs very talented, highly qualified and experienced people. The business is extremely customer oriented and enjoys good relationships with its customers.

Independent, the business’s focus is on quality of service rather than quantity of customers serviced. Consequently the end product is consistently delivered to a very high standard and customers purchase across the full range of beauty services offered, ensuring high average spend, high levels of repeat custom and strong word of mouth recommendation. The staff receive regular training each month to ensure that they keep up to date with the latest trends and practices within the industry.

Key Opportunities:

Due to the extensive services offered, alongside the large number of existing regular clients, the business is attracting a high number of new enquires on a daily basis allowing for further expansion. The retail operation of products offered has been increasing year on year, with stock levels now at £30,000. The Salon name and brand is extremely well known, and as such there is an exceptional opportunity to build on this in the region.

Financial Information:

The business is being offered for sale on an ongoing concern basis: all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business is financially stable, enjoys high gross margins and has shown consistent performance since trading began. The current turnover is circa £408, 000 per annum.

Years established: 2000

Employees: The Salon benefits from an Assistant Manager, 8 full-time Senior Therapists / Beauticians, and 4 part-time Therapists.

Trading hours: Business hours are as follows: Monday: 10.00 am - 6.00 pm Tuesday: 10.00 am - 8.00 pm Wednesday - Friday: 9.00 am - 8.00 pm Saturday: 9.00 am - 6.00 pm Sunday: 9.30 am - 6.00 pm

Property: Leasehold

Lease terms
The annual rent is £20,000, with approx £3,000 business rates.

Location
The business is leasehold with three years remaining and the option to renew. The annual rent is £20,000, with approx £3,000 business rates.

The business occupies three floors of the premises and generates extra income by sub-renting the top floor. The premises have had a substantial re-fit one and a half years ago, to an exemplary standard.

Competition / Market
The salon employs advertising and marketing campaigns in local press and directories, with a strong Google presence and a sophisticated website to generate additional enquiries. The majority of new clients come through the best form of advertising though, word of mouth. There is an opportunity to grow the business through more extensive advertising and promotion of all the treatments available.

Support & training
A full training, handover and familiarisation period will be provided to ensure a smooth transition to new ownership.

Reasons for selling
After 20 successful years of building the business from scratch to the current large operation, the current owner wishes to capitalise on the fruits of her labour, and make a lifestyle change.