Asking price: £85,000

Sales revenue: Undisclosed

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
Self-Heating Food Distributor

(Sole UK Distributor Status)

Turner Butler are delighted to be appointed as sole selling agents for this exciting business opportunity which has never been brought to the market for sale before.

Set against a backdrop of economic downturn the principal of this business started this company in 2008 and, due to his resource investment of drive,time and money, has laid the foundation blocks of growth and profitability for the UK distribution of this exciting product range. The company enjoys sole distributor status for the UK with initial relatively modest sales targets.

This exciting range of self-heating meals must surely have a huge future, where many routes to market exist. The Principal of the business has interests in other countries and now must sacrifice his good works with this product to attend to urgent business needs abroad, although he is prepared to consider some form of part time role in assisting the new owner if required.

The current product range consists of 4 different meal choices which are supplied in attractive display boxes containing 12 meals, although a more diverse menu choice is available from the manufacturer as market demand is increased. The meals self-heat themselves very simply in 3 easy stages, requiring no additions such as water etc. Instructions are clearly printed on each pack, with disposable cutlery and a napkin also included. The current range includes:-

• Beef Stew
• Chilli con Carne
• Chicken Tikka Masala
• Ravioli Stuffed with Vegetables in Tomato Sauce

In summary, what is being offered here is a ground floor opportunity to take over the protected wholesale distribution of a truly innovative range of self-heating meals that will have strong appeal to people enjoying outdoor activities such as Camping, Fishing, Hiking etc. plus Emergency Service Providers, Retail Chains, Cash n Carry’s, Petrol Stations, Outdoor and Marine Equipment Stores, Office Canteens and many, many more applications. The principal is looking to recover his investment thus far and we feel that this offering will be highly attractive to a wide audience of corporate and private investors.

It is worth mentioning also that the product can be branded for customers as necessary plus, we are led to believe that the manufacturer is to introduce two further ranges of products by early 2010. These are:-

• Ambient Temperature storage Microwaveable Meals (unique to the market)
• Self-Heating Chunky Soups
• Self-Heating Drinks


Key Strengths:

The key strengths of this product range are self evident, particularly when considering the excellent ambient temperature shelf life of 18 months.

Key Opportunities:

The Principal has created a strong market perception of the product range in his short tenure, bearing in mind his human resource of himself only.

A large operator in a food based distribution sector with established national sales force etc. could reach the various market sectors very quickly.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Years established: 2008

Employees: The company employs only one full time member of staff – the owner.

Relocatable: This business can be relocated.

Competition / Market
The company has developed and maintains an attractive and easy to navigate Internet Website/Shop, along with brochures and the previously mentioned attractive display boxes.

Support & training
Full support and any necessary training will be provided during handover as part of a successful sale package.

Reasons for selling
Other business interests abroad