Asking price: £185,000

Sales revenue: £190,000

Net profit: £85,000

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
This well established quality unisex hairdressing salon has been established since 1984 and under the current ownership for approximately 10 years and services Twickenham and the surrounding areas.

The business offers high quality cutting and styling, hair colouring, hair extensions and bridal packages plus mens grooming. With nine stylist work stations and three backwash basins, the business has the capacity to generate a high level of revenue as they do everything in association with hair care, clients can book appointments and walk ins are catered for keeping the salon constantly busy. The salon retails Aveda products and chairs are rented out to stylists.

Fully equipped, the hairdressing salon has a comfortable and relaxed atmosphere and customers receive professional hair dressing advice from the friendly team, who can offer clients a complete restyle or a quick trim.

The team of hairdressers listen and adapt to clients needs and requirements through a consultation in order to give clients beautiful, confidence boosting hair. The salon has grown since inception and now has an extremely loyal customer base who appreciate the quality service. The salon stays abreast of the competition by understanding that the beauty world moves fast and so constantly introduce new treatments, blow-dries and colouring techniques to keep clientele in touch with all the latest trends.

The business has an enviable client base of mid to high end clientele in the mid age range.

Customer Service:

The salon offers exquisite cutting, beautiful colouring, stylish blow dries and quality finishing, this excellent service and attention to detail and caring customer service allows clients to relax safe in the knowledge they are in the hands of experts.

Key Strengths:

The key to the success of this business is its focus on the range of styles and quality of staff and the services that it provides, staff are encouraged to reach very high standards throughout their career as they progress from trainee to experienced stylist. This emphasis on quality means that the staff are a real asset to this business.

Key Opportunities:

The sale of this business represents an excellent purchase for anyone looking to expand and build on an excellent brand name. With some fresh energy from a new purchaser plus some industry experience, a new owner working full time could increase sale and profitability as would extending the hours of opening, thereby increasing capacity to offer appointments outside of the working week.

Despite the current economic downturn, personal beauty care is deemed by many to be essential and therefore demand is expected and appears to be remaining consistent. It would be a logical step for the business to introduce a range of beauty services, such as popular skin and nail treatments. Direct mail could be used to encourage existing customers to take advantage of such new services.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Annual turnover circa £190,000, Gross profit circa £158,000, Adjusted Net profit £85,000 (including one salary added back).

Years established: 1984

Employees: The vendor works part time in the office and is supported by skilled staff comprising of two apprentices, one manager and chair rental stylists, which the vendor and the stylists find is a popular option.

Trading hours: Mon/ Tues/Fri: 9.15am – 6.00pm Wed/Thurs: 9.15am – 9.00pm Saturday: 9.00am – 6.00pm

Property: Leasehold

Lease terms
The Leasehold is renewable on a twenty year lease with 5 year rent reviews. The rent is £23,000 per annum with rates of £4,500.

Location
The salon is situated in a prominent position in an affluent area with plenty of visibility and passing trade. The bright ground floor premises are fitted out to an excellent standard and comprise of a welcoming reception area, nine stylist workstations and three backwash hair dressing basins. A generous basement would lend itself to be used for treatment rooms etc.

The Leasehold is renewable on a twenty year lease with 5 year rent reviews. The rent is £23,000 per annum with rates of £4,500.

Competition / Market
Business is gained via repeat business and customer referral by word of mouth recommendation. Additional advertising and investment in creating a company website to showcase the business could ultimately attract additional business.

Support & training
Training and support can be negotiated to form part of a successful sale package.

Reasons for selling
After ten successful years the owner is now looking for a career change.