Asking price: £399,950

Sales revenue: £182,000

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
The business was established around 40 years ago and purchased by our client in 1990. It operates as an independent retailer of gas fires, fireplace stoves, solid fuel fires, ‘hole-in-the-wall’ fireplaces, fire surrounds and associated accessories. The business sources stock from suppliers in the UK and overseas; who manufacture high quality products in both traditional and contemporary designs. The business is committed to offering a wide and exclusive range and continually sources different and unusual items, helping to provide the business with a distinctive edge; setting it apart from high street competitors. The business also has qualified gas fitters able to deal with the installation of all fires and fittings.

Product range includes:

• ‘Living flame’ fires
• Electric fires
• Fireplace stoves
• Gas fires and gas stoves
• Marble fireplaces
• Cast iron fireplaces
• Marble "hole in the wall" fireplaces
• Fireplace accessories
• Fireplace cleaning and care material

The business has a strong brand identity; and its reputation is founded upon its high service level.

Years established: 40

Employees: The company employs 2 full time installation staff under the leadership of our client. All staff are fully trained.

Trading hours: Monday to Saturday 9.30 am – 5.30pm

Property: Freehold

Living accomodation
2 flats and 2 maisonette flats

Location
The business is located in Merseyside; on the Wirral peninsula. It occupies substantial and striking freehold premises, situated in a prime, busy location. The business is easily accessible from Birkenhead and Liverpool and is well placed to accept trade from the wider North West area, particularly Greater Manchester and Cheshire.

Expansion potential
Our client feels that implementing the following could also further the business: • Expanding through advertising campaigns • Opening new satellite showrooms • Introducing Sunday trading • Developing new web site and e-commerce • Introducing pay per click budgets for web sites • Increasing sales staff • Letting retail unit next door and refurbishing the flats to increase rental income.

Reasons for selling
Alternative business and personal reasons