Asking price: £1,025,000

Sales revenue: £1,000,000

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
Freehold Commercial and Domestic Supplier of Grass Cutting Machinery and Equipment

This successful family owned company was formed in 1969 and was incorporated in 1977.

It specializes in supplying all types of grass cutting machinery from the small domestic mower to large commercial machinery for heavier usage. The company also sells a range of small utility vehicles, ride on mowers, trucks, tractors, sprayers, spreaders, line marking machinery, shredders, chain saws and generators all of which help to form the core business. To complement these products the operation has a thriving market for fertilizers, line marking materials, herbicides, and grass seed which gives them a balanced offering covering the majority of requirements for anyone involved in ground maintenance.

The business also has a thriving service centre manned by experienced technicians who have been with the business for in excess of fifteen years and who are regarded as some of the best operatives in the industry. It has always been the policy of the company to make sure that their technicians are fully trained to the latest standards and regularly attend manufacturer’s courses on all new products. The service section is supported by a parts department which carries a large inventory of spares for most applications.

Regardless of location the business also offers prospective customers a site survey to be able to suggest the appropriate equipment to fulfill the demands of the job in hand. Soil analysis reports are also available with the suggested feeding programmes to improve the quality of the grass.

The company has an extensive customer base and is located within five minutes of the M4 which allows it to operate extensively across South, Mid and West Wales

Equipment:


The business is a dealership for the following dealerships;


Atco, Ariens, Allet, Blec, Briggs and Stratton, Danarm, Flymo, Hayter, Honda, Mega, Oregon, Qualcast, Reform, Sabo, Stihl,Saxon, Shibaura, Sisis, Tecumseh, Victa, Webb, Yamaha, Golf Cars, Kiota, Grasshopper, Castell, Mountfield and Lawnking.


They also carry a full range of amenity products that binclude Seeds, fertilisers, top dressings, herbicides, and Golf course equipment .


Customer Service:

Customer service has been essential to the success of the business. It has played a major part in developing a very significant customer base that includes every sort and size of commercial operation, local government body and sporting institution.

One of the ways the operation establishes a lasting relationship with its customers is the provision of training. The company has a qualified instructor who trains client’s operatives in the safe use of and equipment that has been purchased from the company. They are also authorised to issue the appropriate ROLO and HSE certificates.

The business has considered every possible reason why a customer might not buy from them and has then developed a commercial structure that addresses issues before they become an objection.
They will survey the site, carry out a soil analysis, and recommend the appropriate feeding requirements. Suggest and demonstrate the best equipment and ancillaries to do the job and then train all staff in the safe usage of the requisite machinery. Finally the service centre provides an outstanding maintenance facility ensuring that the chosen items perform to the best of their ability for season after season.

Key Strengths:

Turnover of circa £900,000
Good profits
Financially sound
Excellent premises
Main road location
Highly experienced staff
Good range of products
Growth market

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler. The business enjoys a turnover in the region of £900,000 with gross profits being circa £320,000. Adjusted profits are around £115,000 with shareholders funds being in the region of £220,000. Freehold is valued at £575,000

Years established: 1969

Employees: Two directors Nine staff with an average service of fifteen and a half years

Property: Freehold

Location
The business is located on an excellent freehold site located adjacent to one of the main trunk roads into the city centre and within five minutes from the M4 motorway. The site covers approximately 0.8 of an acre including a large well lit show room and workshop of circa 6000sq ft. There is ample parking available. The site can be purchased for a figure of £575,000 or a lease may be negotiated.

Expansion potential
This business will continue to flourish for the simple reason that the growing season is getting progressively longer as the years pass. It is now accepted that mowing takes place for ten months of every year making the demand for machinery, servicing and ancillaries an increasing market.

Support & training
The director is very keen to see the business he has built continue to flourish and will be avalable to assist in a full and professional handover. The day to day running of the business is handled by a General Manager with twenty years experience. The overall competence of the existing team will make this a smooth and quickly achievable process

Reasons for selling
After a long and successful career the founding director has decided to retire.