Asking price: £1,200,000

Sales revenue: £820,000

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
This business was recently established in 2008 to provide a full-service marketing and communications service. It has expertise in developing high-impact programs that drive measurable results across the entire spectrum of communications media.

The management team has a decade of experience successfully leveraging the combined power of multiple marketing channels to create awareness, interest, and action.

Serving leading global organisations of all sizes and across all major industry verticals, the business facilitates meaningful dialogue between solution providers and premier research firms to address business and technology challenges. It presents end users with solutions to their business challenges while delivering vendor organisations insight into the needs of their potential clients.

By bringing together the foremost minds from the world's leading research firms into one single forum, the company has established itself as a cutting-edge source of up-to-date and comprehensive industry trends and data available to the marketplace today.

The business also utilises a proven set of marketing solutions to help organisations generate more qualified sales leads by leveraging the impact of rich media communications with a systematic process that includes podcasting, webcasting, email campaigns, white papers, case studies, registration, real-time reporting, and other marketing capabilities.

The lead-management engine provides better, more qualified sales leads to allow more time to contact those leads instead of search for them. The lead-transferring tools make it fast and easy to move those leads into a sales-force automation (SFA) or customer-relationship management (CRM) systems.

The business produces two high-class publications, which can be bought or digitally printed which have very high-end advertisers and editing partners.

Equipment:

The business runs a state of the art computerised system along with a comprehensive database extending to over 3 million people.

Customer Service:

The business targets over 500,000 Senior Level Executives via print publishing, web exposure, e-newsletters and event distribution. The business excels at developing creative marketing solutions that overcome the complex challenges associated with acquiring, retaining, and managing customers. With a solid grounding in the discipline of conventional and interactive direct response, the company ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds the client’s expectations.

Key Strengths:

The company has earned an outstanding reputation for its honesty, service, reliability, excellent quality publications, its’ ability to hit target audiences, cost control and highly skilled, experienced staff.

Key Opportunities:

This is an opportunity to build on the existing products, services and customer base of this company. With a strong demand combined with a capacity to increase turnover, a new owner contributing fresh ideas will have every advantage of building on an excellent platform.

This firm maintains an extensive base of satisfied customers, who appreciate the company’s products and service.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler. The projected 2nd year turnover is anticipated to be £800,000.

Years established: 2008

Employees: The business employs a total of thirteen full time staff consisting of eight Sales Executives, one Financial Control, one Web Developer, one Creative Design, one Editor and one Copy Chaser.

Trading hours: Business Hours: 9.00 am – 5.00 pm Monday – Friday.

Relocatable: This business can be relocated.

Property: Leasehold

Location
This business is fully re-locatable; therefore no premises are included in the sale of the business.

Expansion potential
The current market for this business is growing and is forecast in the near and longer term for further growth. The business is well positioned to take maximum advantage of this growth as it occurs.

Competition / Market
The business produce magazines therefore promote themselves.

Support & training
Full support and training will be provided to the successful purchaser.

Reasons for selling
The current owner intends to commence a new project following the sale of the business.