Asking price: £120,000

Sales revenue: £210,000

Net profit: £31,000

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
This retail outlet was established by its owners in 1997. It sells computers, laptops, printers and a broad range of accessories and consumables.

It operates from an attractive single fronted Georgian shop in a primary high street location of a well-known Dorset town.

The leasehold premises include a small workshop and kitchen/ toilet area.

The operation sells quality items from manufacturers such as Toshiba, Acer, Compaq, Epson plus specialist bespoke systems that it builds to order in house.

It also offers a small but profitable repair and upgrade service that it carries out to customers based within a fifteen-mile radius of the shop. This service operates for both domestic and commercial clients. It has amassed a database of around one thousand customers.

There is little or no competition for this business with the only other computer retailer being PC World that is circa fifteen miles away.

Key Opportunities:

There are a number of opportunities for a new owner to dramatically increase the revenue streams of this business. The company does not carry out any form of marketing or advertising activity.
Firstly a balanced and consistent marketing campaign would prove beneficial. A controlled leaflet drop to local businesses with the appropriate follow up would generate demand for both consumables and systems maintenance much of which could be converted to annual service contracts.
Advertising in the local press would reach the domestic market and the creation of a web site would also raise the general level of awareness.

Customer Service:

This is a family business that has made its reputation from offering value for money and attention to detail.

Years established: 1997

Employees: The business is presently run by a father and son team.

Property: Leasehold

Lease terms
The premises are leasehold and are rented at an annual figure of £8500.

Location
The premises are leasehold and are rented at an annual figure of £8500. This figure is fixed until a review which takes place in 2011.

Support & training
There will be a full and professional handover of the business for a period to be agreed as part of the sale negotiation.

Reasons for selling
The senior partner has decided to retire and his son wishes to emigrate.