Asking price: £35,000

Sales revenue: £120,000

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
Internet Retailer Specialising in Sale of Mobile Phone, MP3, Gaming and PC/Laptop Accessories

This business was founded in 2003 by the Vendor and has established a significant online presence with a reputation for the quality of its products, flexibility of service and reliability.
The business operates from a location in London but could easily be relocated. It has established itself as a reliable independent online retailer of accessories for most electronic ‘gadgets’. With an impressive and growing database of customers, the business makes full use of its competitive prices, quality products, first class service and attention to detail.
The current market for this business is ever growing as the unprecedented ongoing influx of new devices makes the accessories market one of the most searched for area’s, with visitors regularly exceeding 20,000 clicks per month. The business is consistently processing up to 40 orders per day and this figure can continue to rise.
The business is supported by exemplary relations with key suppliers who have helped to ensure that whatever the product, service and availability is never compromised and that customers are as a result never let down. This commitment to supply chain relationships has underpinned this business’s abilities in product quality and business growth.
Understanding the importance of speedy delivery, clear communication and easy ordering processes has meant that the business has prioritised these area’s such that they represent the backbone to the ongoing success of this business.

Customer Service:
The business manages hundreds of orders in any normal week and has the systems, processes and people to ensure that both productivity and customers’ orders are satisfied. The business prides itself on its high service levels, including a free returns service for faulty goods and as such, frequently receives positive feedback from many satisfied customers.
Key Strengths:
The business carries a product range that exceeds 800 stock lines, including cases and chargers for mobile phones, MP3 players and gaming devices. The ‘back of house’ systems behind the website enable efficient stock control and secure payment processes, accepting all major credit/debit cards.
The company has earned an outstanding reputation for its professionalism, service, reliability, flexibility, efficient order fulfilment, product knowledge and a willingness to help.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Years established: 2003

Employees: The business currently employs the founder and 1 part time staff member. It is worth noting that the vendors input is only part time.

Relocatable: This business can be relocated.

Property: Leasehold

Location
The business is run from the vendors home office, with stock being stored at a small warehousing unit. Therefore, it is truly relocateable and can be run in the minimum of space.

Expansion potential
The current market for this business’s services is growing and is forecast in the near and longer term for significant growth. The business is well positioned to take maximum advantage of this growth as it occurs. There is tremendous scope to increase the product range to cover even more devices, such as Digital Camera accessories, PDA accessories and even the actual devices. The vendor also believes that there is an opportunity to expand the current UK market and sell into mainland Europe. Additionally, an opportunity to further expand the payment methods currently accepted to include Paypal and Google Checkout would further enhance sales. Included in the sale are other domain names which could be used to more specifically target certain areas of the marketplace. In addition there is huge scope to develop the business to business side of the Company. At present the majority of sales are retail sales conducted via the website. However, the Company has also done a number of bulk deals over the years to various businesses (e.g. Securicor, Southern Railway etc), selling anywhere up to 300 units of a particular product line at a time. Actively pursuing these sales presents a major growth opportunity which has not yet been explored.

Competition / Market
The website takes full advantage of the pay-per-click offering via Google, Yahoo and MSN but has also achieved high organic ranking on many key search terms. There is limited advertising in other area’s, though there has been exposure in a number of the national newspapers and industry publications. A high proportion of the business's revenue has been due to its excellent reputation for quality and service and strong word of mouth recommendation.

Support & training
The current owner will provide all necessary training and all relevant contacts to allow continuity of trading.

Reasons for selling
The vendor feels he has taken the business as far as he can given his time constraints and he feels that in the right hands it can begin to truly show its full potential.