Asking price: £98,000

Sales revenue: £160,000

Net profit: £40,000

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
This business was set up by the current owner back in 2002 and in that time has establsihed itself as an innovative and truly independant provider of mobile business communications to business customers, not to mention individual consumers within the Stoke On Trent area.

The company prides itself on being able to provide the right plan, the right device and the right network, whether it be a contract, pay as you go, upgrade or repair.

Approximately 60% of sales revenues comes from B2B activities. The company has a diverse client base including large limited companies as well as sole traders. The remaining 40% of sales are generated via consumer/retail sales.

The business’s aim is to reduce clients costs and improve efficiency of their communications. This is done by providing a complete one stop solution from expert advice, personal levels of customer service and ongoing support services.

Equipment:

The company utilises Sage accounting software

Customer Service:

The business recognises that customer service is vital for ongoing success. This belief is demonstrated through the following unique services it provides to its clients:

• Free internal calls between handsets on the same group talk plans
• Free administration of number transfers from existing suppliers
• Return of handsets to manufacturers for warranty repairs on behalf of clients
• Free loan handset service during warranty repairs
• Free half yearly billing reviews (including international roaming)
• Data products support
• Out of hours support line

Years established: 2002

Employees: The current owner works 4 days a week within the business through choice. However his hours are flexible as he currently employs a full time sales advisor who is more than capable of the running the business in his absence.

Trading hours: Monday – Saturday: 0900-1700 Sunday: Closed

Property: Leasehold

Lease terms
The business is run from rented premises .Current rent is £500 per month. Rates are £850 per annum.

Location
The business is run from rented premises .Current rent is £500 per month. Rates are £850 per annum. It is understood a lease would be made available to a new owner if so required. Alternatively the business could easily be relocated if need be.
The retail premises are on a busy parade of shops on a main thoroughfare in an area of mixed development. It has good signage and enjoys good levels of passing trade on the retail side. The retail area is modern and bright with good display areas. There is a small kitchen area with a further office/storage area with toilets.

Expansion potential
The current market for this business is growing and is forecast to continue to grow significantly in both the medium and long terms by the emergence of new technologies. Business operations are not yet at maximum capacity, and there is considerable scope to increase both revenues and profits by gearing operations in line with current and forecast market demands. Sales are generally reactive at present. A more proactive approach to sales and marketing, particularly on the business to business side of things would certainly increase turnover and profitability significantly. The introduction of a website and local advertising would also be beneficial.

Competition / Market
The business has never felt the need to advertise in the past tending to rely on word of mouth recommendation. There are excellent opportunities to develop this and market the business more aggressively. A large percentage of clients derive from recommendations and the business has surpassed growth expectations bearing testimony to the excellent reputation the business has earned since inception. The company does not have a web presence, company brochures or undertake any direct mailing or database development. These represent significant future opportunities to a new owner and there is no doubt that turnover and profits could increase in line with a more active marketing strategy, both to existing clients and target potentials.

Support & training
The current owner would be happy to provide full training and support at handover.

Reasons for selling
The vendor wishes to pursue other business interests.