Asking price: £210,000

Sales revenue: £260,000

Net profit: Undisclosed

Fixtures value: Undisclosed

Stock value: Undisclosed

Business description
It is important to note that this is not a high street jewellry retail operation. The company was established in 1998 and has carved itself a niche market in the design, manufacture and supply of bespoke, hand made engagement and wedding rings. The manufacturing is outsourced to a stable base of twenty manufacturers based the UK and Europe. These manufacturers vary from major producers to individual makers all of whom are capable of working with gold, silver and titanium.
The business also supply accessory products such as necklaces, earings, bangles, cufflinks and tie pins.


Equipment:

The company has a limited range of equipment to handle the “emergency” services such as resizing, polishing and re finishing.


Customer Service:

This business is aimed at the A, B demographic and over the years the operation has built up a database of over four thousand clients. The average cost of a pair of wedding rings exceeds one thousand pounds.

Every prospective client is seen by appointment at the company’s premises and the business holds an extensive range of sample rings and gemstones for the client to choose from. Alternatively individual designs can be specified and designed exactly to the customer’s requirements thus creating a totally unique ring for the more discerning bride to be.

Key Strengths:

The business ha s no borrowings
The operation operates form well appointed offices that would be available if required.
Low overheads
Inflation proof market
Minimal staffing requirement
Excellent growth potential

Trading hours: The working hours are flexible and in many instances depend on the availability of the client.

Relocatable: This business can be relocated.

Property: N/A

Location
The rented premises are available if required. They consist of a well-appointed office / showroom covering around five hundred square feet. They are located in a well-positioned block of serviced offices / businesses and come at a very reasonable cost of £1200 per annum. The premises contain a number of bespoke display cabinets and a substantial safe.
There is adequate parking

Expansion potential
The business might benefit from having a high street presence where it could expand its existing product range still further. There is the potential to franchise this business across the UK and create additional revenue streams from selling the concept and the associated monthly management charges. Alternatively a small number of satellite branches could be established within a clearly defined geographical location to widen the footprint of the existing business.

Competition / Market
The company has a well-optimised web site that is a major source of enquiries. Wedding trade shows are regularly attended and many clients discover this business at such events. A high quality, descriptive and well-designed brochure creates an air of exclusivity, which is of paramount importance in this market sector. Much of the business is acquired by referral from the thousands of satisfied customers who have really enjoyed the whole buying experience.

Support & training
A full and seamless handover will be made available to the purchaser for a period to be agreed as part of the overall negotiation process.

Reasons for selling
The present director has decided to sell the business for health reasons