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The $50bn beauty industry is robust even in the most severe of downturns – women will sacrifice many things but looking good is not necessarily one of them. Not to say that men aren't increasingly willing to spend decent money on their hair and other beauty treatments. Indeed, the male grooming sector is forecast by retail research firm Mintel to grow to $3.2bn in sales by 2016. If you're still unsure on your choice of franchise, this guide might help. Here's what to look for when choosing a franchise.