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France


The Lollipops Franchise
Introduction: This is a small, up-market, and exclusive store selling accessories inspired by rare items from around the world. Lollipops identifies trends early, but doesn’t slavishly copy popular designs, instead creating original and distinctive accessories. It sells bags, purses, hats, scarves, jewels, belts, mule shoes, etc. Sections are divided according to colour, and the range of colours is constantly being updated according to season. Stock changes occur regularly, so the Lollipops range never gets tired. Lollipop stores are furnished with pastel-coloured furniture, lacquered cabinets and retro wallpaper – a memorable and recognisable décor. Franchisees can count on substantial repeat business thanks to a loyal customer base.
Franchisee requirements: Someone aged between 28 to 40 with business acumen, a feel for the clothing trade, management skills, and an interest in accessories.
Advantages: Lollipops is careful
to make its accessories compatible with the clothes on sale and in
fashion at any given time. Compatibility is also helped by the fact
that the accessories come in a variety of different colours.
Lollipops is an innovative retailer, but still offers affordable
prices – making it accessible to everybody. Few competitors
offer such a high quality variety of bags, scarves, hats, belts and
shoes.
Lollipops offers franchisees a good profit margin.
Other
information: Lollipops was created in 1998 by Marjorie
Mathieu and Yann Ducarouge, and now has now 1,200 ranges with 500
new items added every season. 1.4m items are delivered to more than
1,500 shops around the world (including 26 in France). In 2005, the
turnover was €12m.
Industry: Fashion accessories.
Total investment: Around €60,000 (£43,000). You get a return on investment within two years. We only set up franchisees in large towns or cities or in major tourist centres, however.