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In America, the retail weight loss
industry is 90% female. We have learned our customer has very
different personal needs than a health club customer.
Inches-A-Weigh has separated itself from traditional diet centers
by offering an innovative new concept that combines nutrition and
exercise to this large growing segment of our population. We are
committed to helping our customers not only achieve their goals,
but to experience long lasting success. Nothing is more precious to
us than a satisfied customer.
| Untapped
Market The largest segment of the American population, the baby boomers, are more concerned than ever with their health and appearance. They refuse to age without a fight, and they have been the driving force behind the explosion of health clubs, aerobics classes and home fitness during the past three decades. They have tried all of the “FAD” diets and crash exercise regimens, and are in search of a more substantial program that leads to lifelong health. |
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Through extensive research and hands-on
experience, Inches-A-Weigh has identified the wants and needs of
women of all ages, and integrated these components to develop a
more fulfilling and successful program. With objectivity,
we’ve achieved a broader understanding, offering consumers a
unique, comprehensive and user-friendly approach to calorie
reduction simultaneous to calorie expenditure.
The
Industry
The segmented industries of health, fitness, nutrition, and
wellness have traditionally reached consumers with ineffective,
fragmented and partial approaches. The vast number of philosophies
marketed by these industries represent only half of the equation at
best. Even the well-established, recognized organizations,
governmental agencies and the medical community have contributed to
the confusion and frustration of the consumer. Despite the millions
of dollars spent on health clubs and exercise equipment, Americans
of all ages are losing the battle of the bulge. Sedentary jobs,
fast food and labor-saving appliances all conspire to keep everyone
running on a calorie surplus.
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Four Great Reasons To Work For
Inches-A-Weigh 1. The Ultimate Weight Loss Program Weight Watchers, Jenny Craig, and LA Weight Loss centers sell diets in a clinical atmosphere without exercise. Women's gyms, sell exercise in a low-budget gym atmosphere without personal weight loss supervision or goal-weight results. Retention fails because clients who expect to lose weight drop out after failing to see significant change. 2. A Day Spa Environment Each class is by appointment to ensure goal-weight achievement. Losing weight is only 50% of the goal. Keeping the weight off is the other 50%. Our warm, caring atmosphere and effective exercise/maintenance program keep clients returning as paying customers for years. 3. Excellent Compensation, Benefits, and Promotions With 20 years in the weight loss industry, we know how important it is for Sales Directors to earn more than $1,000 per week. Add to that health benefits, bonus incentives, and clearly understood promotional opportunities. When it comes to our team, we mean what we say and we don't break promises. 4. Leads-Leads-Leads It's simple! We aggressively advertise each week in newspapers, on television, via direct mail, and in magazines to generate up to 100 monthly telephone calls. Our sales directors get 100% of our leads to sell. And we let our people use their skills: Our sales people sell, our service people service, so the workweek is relaxed, with more client results and higher sales. Cross training causes tiresome 50-hour workweeks. |