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Franchise opportunities available in England, Scotland and Wales
PHENOMENAL GROWTH
According to Direct marketing Association (DMA) research, Letterbox marketing has grown rapidly since 1994 and despite the growth of the internet and online Letterbox Marketing is a very important and effective method of local communications and promotion. The market in the UK is now worth nearly £1billion with 80% of the UK's top advertisers using door drops.
In 1987 Jeff Frankling our founder started a cooperative direct mail service called Zone Marketing. Following its success and the phenomenal growth of the industry many clients asked us to print and deliver their own leaflets and advertising material. With a rapidly growing number of clients demanding a reliable door to door distribution service clearly a significant opportunity existed. We established and developed DOR-2-DOR™ into a full service door drop marketing service. This is now offered as a low-cost full colour printing and distribution franchise opportunity
WHY DOES IT WORK SO WELL
There are more TV, radio, newspapers, magazines than ever before not to mention the internet and outdoor advertising but fortunately there is still only ONE LETTERBOX.
Because the medium works so well, advertisers are turning to door drops more and more. At DOR-2-DOR we are proud to work with local shops, businesses, franchises and local government organisations. Using our tried and tested system of carefully managed Post People™ we minimise the clutter.
STRONG LOCAL DEMAND FOR DOOR DROPS
All businesses, however well-known need to advertise - in fact the most successful brand names are often those that spend the most on advertising and promotion. More important than that, in business terms, despite economic crisis, gloom and despondency, fierce competition, or good times, all businesses must campaign to increase or maintain their market share. Every company producing or making a product, every retail shop, every service that you need has to be marketed. Our Market therefore is virtually everyone in business.
Delivering leaflets with DOR-2-DOR is a proven method of encouraging local people to shop locally and to use the services of their own local businesses. It is a very accurate method of distribution - the leaflets can be targeted precisely where the customer wants them - general area, specific location or even to a list of streets.
Especially important for you, we have developed simple but effective methods of obtaining business, recruiting our delivery staff which we call Post People™ and backchecking the work carried out including our Leaflet Lookout Network. We not surprisingly use leaflets to carry out all these functions. Moreover the business is self generating, plus we have developed a unique system of Prospect Mapping to find customers.
PRINT FRANCHISE ALSO INCLUDED
Franchisee’s also offer a print service and head office will supply all the necessary functions (design/artwork/print) to the franchisee or you are permitted to source locally. Franchisees will make on average a 25% margin on the printing of leaflets and other print. This will be an additional £10,000 - 20,000 in a full year following establishment of the business.
We do not have enough space to explain all the benefits of becoming a DOR-2-DOR franchisee, but as a guide here are the main features:
MAIN BENEFITS
We do not have enough space to explain all the benefits of becoming a DOR-2-DOR franchisee, but as a guide here are the main features:
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At DOR-2-DOR™ we are proud to say that we feature prominently on Google and the other search engines. We conduct active search engine optimisation (SEO). Once you are established all franchisees can have their own micro site. This gives us even greater visibility on the internet and helps to generate regular business for our franchisees.
HOW MUCH DOES IT COST
The Franchise Startup Pack provides everything you need to start operating quickly including; DOR-2-DOR delivery round mapping, marketing material, business stationery, training, backup support. Also exclusive to DOR-2-DOR franchisees we have developed DELIVER-IT, our bespoke workflow software system helping you manage your day to day operations. We are also working with LetterboxCheck the GPS tracking specialists.
The franchise fee to own a DOR-2-DOR business is £6000 + VAT. However you can start with an initial deposit of £1,000 plus a monthly fee of £350 – and no interest charges.
WE ARE LOOKING FOR
Individuals with marketing skills who enjoy meeting people and who see the opportunity of canvassing local businesses about a proven and effective customer gathering system an exciting and rewarding activity. We also welcome applications from individuals who own existing businesses that regularly use leaflets to advertise for new clients.
TERRITORIES AVAILABLE
We have opportunities available throughout the UK
MEMBERSHIP
DOR-2-DOR are full members of the Approved Franchise Association (AFA)
DOR-2-DOR are full members of the Direct Marketing Association