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France
Concept: The Akena
franchise is part of the budget hotel industry, a
fast-growing sector. This is both a flexible and profitable
franchise. Akena has a centralised booking system, which simplifies
administration for franchisees.
Franchisee requirements: Serious
investors who want to build real estate portfolios or a would-be
owner-operator with considerable financial means.
Advantages: Extensive market
research is done before every launch. An occupancy rate of 75 to 80
% is realistic, and you don’t even need to be located near
town or city centres achieve this. The investment required to buy
an Akena franchise is considerably lower than than starting your
own budget hotel. Return on investment is usually between five and
six years.
Other information: One of the most
compelling options for funding is something called an ‘In
Fine Loan’.
Product/service:
Hotels.
Total investment: Between
€350,000 (£252,000) and €450,000 (£324,000),
depending on whether there are 30 or 50 rooms.