 | | Pizza Franchise | | | | The Perfect
Opportunity
Perfect Pizza is one of the UK’s leading pizza
delivery and takeaway businesses, with over 115 stores throughout
the country. Since 1982, the company has grown nationally and plans
to add a further 20 franchised stores in 2008. But the expansion
won’t stop there - there are over 100 new stores in the
pipeline for the next 5 years.
In March 2006, the company was bought from Papa
John’s Ltd for over £7 million by a consortium headed by
the ex Managing Director Tony Sherriff and backed by The Royal Bank
of Scotland plc and Octopus Asset Management. This demonstrates the
management team’s high level of commitment to the Perfect
Pizza brand.
Perfect Pizza has proved itself to be one of the
great franchise success stories of the last 20 years. The prospects
for the right people are still excellent, particularly bearing in
mind that home delivery is the fastest growing sector of the
market. Independent research indicates that pizza delivery is
expanding to similar levels as those in the USA, where consumption
is three times that of the UK.
Why Pizza?
- It dominates home delivered food in the UK, the fast food
capital of Europe
- Pizza is quick and easy to prepare, with inexpensive
ingredients and is an impulse purchase, largely unaffected by
seasons or fashions
- It’s universally popular, easy to eat anytime, anywhere
and its low perceived price makes it far less vulnerable to
recession
- It delivers an excellent profit margin
The Perfect Ingredients For Your
Success
Set-Up
Support
A dedicated team of experts will assist you in every
stage of setting up your franchise. This starts with selecting and
evaluating the right site and continues with the planning,
building, recruitment, legal matters, training, purchasing of
equipment and the development of your business.
Marketing
Marketing is a very important part of the Perfect
Pizza strategy. As well as activities designed to stimulate local
markets, there is continuous national support in the form of major
campaigns offering a range of special offers and deals. To
communicate these deals, the company distributes over 35 million
doordrop leaflets per year. Stores also benefit from a variety of
national advertising, marketing and PR campaigns.
Market
Research
Getting new customers and then keeping them is one
of Perfect Pizza’s key objectives. We pay particular
attention to attracting families, younger adults and students. To
help us do this we carry out extensive market research which helps
us to accurately predict trends, providing the basis for innovative
menu development and speciality pizzas which keep pace with
changing tastes.
Purchasing and Delivery
System
We operate a centralised purchasing and delivery
system from our Head Office/National Distribution Centre in
Staffordshire. We are able to monitor and maintain product quality,
whilst a fleet of state-of-the-art trucks covers the whole country.
Each vehicle carries frozen, chilled and ambient produce in
separate
compartments so we can provide everything each store needs in one
delivery.
Operations
This is the most important area of our business,
headed up by our Operations Director. Our experienced Regional
Managers and Trainers are on hand to ensure our franchisees deliver
great pizzas in 30 minutes to their customers.
They are also there to support and assist with marketing and
everyday matters to ensure profits are maximised.
Did You Know?
- We deliver 4 million pizzas every
year
- Each store processes 400-600 orders per
week
- Each customer spends £12-£13 on
average per order
- Regular customers order twice per
month
- Online sales account for over 7% of total
orders, with the average online orderbeing
over £19
- Our key brand message is ‘Perfect Pizza - Perfect
Price’ which means we sell great tasting
pizzas and side orders at great value for money
- We aim to achieve a maximum 30 minute delivery
time from taking the order to delivering the pizza
- Perfect Pizza has an annual turnover of over
£20 million and employs over 1,700 people
nationwide
- Individual store turnover depends on the talents
and commitment of the franchisee, but the more successful
operations achieve £300,000-£420,000 per year
- Many of our successful franchisees have now
bought 2, 3 or even more stores and have seen their profits grow
and grow
| | | To receive more information on this pizza franchise opportunity, or to contact the franchisor directly, please complete the contact form below: | |
|  | | | | REQUEST MORE INFORMATION To receive more information on this Pizza franchise, or to contact the franchisor directly, click the Request Information button below  |
| FINANCE REQUIREMENTS | | Franchise fee | £8,000 | | | Working capital | £15,000 | | | Total investment | £90,000 including Franchise Fee |
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| AVAILABLE AREAS Nationally, please contact us for details. |
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