 | | Greeting Card Distributor Franchise | | | | How does the franchise work?
It's simple really. Within an exclusive geographical area,
each franchisee supplies a wide range of high quality cards to
retailers on a consignment (sale or return) basis, which means that
the cards are paid for by the retailer only after they are sold.
Once the product is placed, regular visits to merchandise the
displays, maintain stock levels and ensure product rotation mean
that the retailer gets not just quality but service... and the
customer gets greater choice.
Over the years Card Line franchisees have secured accounts with a
variety of outlets such as newsagents, petrol stations and post
offices. In addition, Card Line operates an on-going telesales
campaign, making the account opening procedure even easier for
franchisees. A growing number of National Accounts also make a
significant contribution to franchisees’ turnover, with
companies such as Nisaway, Booker, Londis and Spar counting Card
Line amongst their preferred suppliers.
The franchise will involve some cold calling, but once you've
placed the display with the retailer, perhaps on a trial basis, the
product sells itself. And with fresh designs coming out on a
regular basis, there's always something new to tempt the customer
and keep sales up.
We always encourage franchisees to swap ideas and learn from each
other’s experience and, of course, we're always here to point
you in the right direction.
Card Line offer numerous opportunities for success, some
are highlighted below:- The chance to be part of a £1 billion greetings card
industry – and one that’s growing all the time!
- Full and on-going product training.
- On-going telesales.
- An excellent, full range of products including best sellers
such as Holly & Friends, Punchlines and Gallery.
- Careful market testing which shows that Card Line ranges
generate higher than average sales.
- An innovative, growth orientated approach - we constantly
produce new designs and if an existing design isn’t working,
we guarantee to replace it.
- Exclusive trading areas - each mapped by a demographic computer
system so that every area has the retail spending power our
franchisees need.
- Cards can sell in all kinds of retail environments - corner
shops, newsagents, garage forecourts and even tourist information
centres and hospitals!
- Big benefits for the retailer - a sale or return system, an
attractive display system which costs the retailer nothing and a
bigger than ever range of cards.
- High profit margins - if you sell at our recommended price, you
make 28p profit per card sold.
- Cards and envelope fully wrapped to avoid damage - Seasonal
cards, Christmas, Valentines day, Mothers day, Easter and Fathers
Day all add valuable additional sales.
- Card Line has a proven track record – over ten years of
trading success and proof that its Franchise is a sound business
investment, which helps to secure a good response from the major
banks.
- More and more retailers are asking Card Line to be their sole
supplier - as the concession basis of distribution gains market
share at the expense of cash and carry.
We now have over 60 Franchise areas operating throughout the
UK.
We have total commitment to our franchisees and will be happy for
you to contact them to discuss Card Line.
Training and Support
Comprehensive, highly developed, but still
personal
We believe that good training is the key to successful sales so we
give it the highest priority. We have developed a highly
comprehensive but personal scheme, designed to give you all the
skills you need to establish yourself in the marketplace and build
relationships.
The fee for your franchise includes the cost of training in all
aspects of the business. Initial training takes place at our head
office followed by extensive field training with our Sales Manager.
Once that is finished you will receive full Head Office back-up, as
well as further on-the-job training as you need it, completely free
of charge.
Do I have to sell the product to retailers?
No. With Card Line's unique “no-cost” display systems,
all you have to do is place the product, in fact, many retailers
actually request a Card Line display for their premises. All stock
is supplied on a sale or return basis so that retailers don't have
to pay for it until it's sold.
How do you work out my area?
Each Card Line franchise covers an exclusive geographical area with
no overlap, and will contain a population base of at least 600,000
people.
Do the cards sell well?
Yes. With the top selling “Holly & Friends” and
“Punch Lines” brands, Card Line products sell very well
but, as with all card ranges, some designs sell better than others.
With that in mind Card Line continually produce new designs, and
new products, ensuring that the range doesn't go
“stale” at the point of sale.
Financial Information
Potential Earnings
The franchisees profit margin is 28p per card sold. The average
sale per outlet is currently 60 cards per month. Franchisees should
acquire between 100 and 150 outlets in their first year of
trading.
Expected Annual Gross
The expected gross profit depending on the number of outlets is in
the area of £20,000 to £40,000. As the Card Line
franchise is home based overheads are minimal, however traveling,
stationary and telephone expenses should be deducted to provide net
annual earnings. The level of earning is of course directly related
to the performance of each individual franchisee.
Initial Package
The initial franchise package costs £10,000 plus VAT. However
the VAT can be reclaimed by registering for VAT. Working capital
will be required to fully develop an area. Individually prepared
cash flow projections can be made available in confidence to
seriously interested parties.
Who's Ideal for Us
Whilst no experience is necessary, you’ll need to be
self-motivated, reasonably outgoing and hard working. However, Card
Line is not simply a very successful company - we also care a great
deal for the people who work with us. Uniquely able to offer
stability, creativity and constant market analysis, we also go to
great lengths to consider each and every one of our franchisee's
needs on an individual basis.
“Four years on we’ve trebled our turnover and bought
another territory - we couldn’t be happier.”
Bob and Karen Mee, Card Line Franchisees
“I had no idea what to expect when I originally considered
franchising but taking the time to consider my options and choosing
Card Line has really paid off. I enjoy the flexibility of the job
and the fact that I work with different people on a daily basis.
There is plenty of support available and I can honestly say that I
can't remember the last time I had the Monday morning
blues.”
Jenny Woodruff, Card Line Franchisee
Territories/Locations
All new territories are available at our initial franchise package
cost of £10,000 plus VAT. For information on developed/part
developed territories or Master Licensees based in Spain,
please fill out the enquiry form below for further
details.
| | | To receive more information on this greeting card distributor franchise opportunity, or to contact the franchisor directly, please complete the contact form below: | |
|  | | | | REQUEST MORE INFORMATION To receive more information on this Greeting Card Distributor franchise, or to contact the franchisor directly, click the Request Information button below  |
| FINANCE REQUIREMENTS | | | Working capital | £3,000 | | | Total investment | £10,000 |
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| AVAILABLE AREAS All new UK, Ireland, Scotland and Wales territories are available |
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