 | | Restaurant Franchise | | | | "Strong individual links make for an
indestructible chain."
About The California Chicken Grill"
In 1999 after visiting California, two guys from Florida had a
vision. One late night after coming home, they desperately wanted
something to eat..but what was open this late? Looking in the phone
book, all they could find were the same old pizza and wing delivery
places. "Wouldn't it be great if there were a place that delivered
something besides pizza?" one said to the other. "Yeah something
that isn't greasy that I don't have to break down and cook
myself!"
And so The California Chicken Grill was born. Finally another
option, not only for delivery, but for quick take-out and casual
dine-in as well. The guys opened their first store in Gainesville
at the University of Florida and it was an instant success! Not
long after another store was added in Tallahassee at Florida State
University, and the rest as they say is history.
The Food Our food is always cooked to order, fresh. Everything is
grilled or baked. We don't even own a fryer. All of our side dishes
and sauces are made from scratch in the store every day and we only
use the freshest market produce.
The Menu
We have something for everyone. From the ultra-health conscious, to
the every day fast food addict, we have something that will satisfy
your taste buds. We provide an alternative to a greasy pizza or yet
another night at some burger joint. It's like a home cooked meal
without any cooking.
Why California Chicken Grill"?
- A concept that targets every demographic group is hard to find.
Here are the reasons that we believe we have achieved this.
- "Americans are eating more chicken than ever." Chicken has
become the number one consumed meat in the United States.
(USDA)
- Fast casual is the fastest growing segment of the fast food
industry, accounting for $5 billion in sales.
(trendsetters.com)
- The overall focus of the fast food industry is shifting to
accommodate the health conscious as well as the traditional fast
food consumer.
- The demand for home delivery and take- out is continually
increasing which makes this unsaturated segment very
appealing.
- Until now the choices for home food delivery have been limited
to pizza and wings. Our menu offers a large variety of healthy and
delicious options and appeals to a wide variety of potential
customers in this untapped market.
- The take-out/delivery segment is projected to hit $200 billion
in sales over the next few years.
- Along with take-out and delivery, we offer a relaxed and modern
atmosphere for dine-in customers.
- California Chicken Grill" takes advantage of the fast growth in
the take-out/delivery segment as well as the explosive fast casual
dine in market.
- Start up costs for these franchises are significantly lower
than the industry average, which is greater than $400,000. The
average California Chicken Grill" costs between $150,000- $180,000
to get you open for business.
What do I get?
A major benefit to owning a franchise is that you get a proven
system that works. With this system comes a desired product, unique
recipes, ongoing training, support, research and development, and
on call advice whenever the need may arise. Here is why our system
has been successful time and time again:
Training California Chicken Grill"'s experienced staff will
provide you with extensive training from day one through your
opening and continuous consulting thereafter. We will take the time
to make sure your staff is properly trained in every aspect of the
business.
Marketing and Advertising We provide you with all the tools
and advice necessary to launch successful ad campaigns, which focus
on immediate results as well as the long-term success of the
business. Large volume printing of flyers, menus and door hangers
translates into deeper discounts and lower costs.
Real Estate Through experience we have determined the ideal
location for this concept. We share our resources and help you with
location selection and lease negotiation. Finding an "A" location
is a vital step in the success of your business.
Restaurant Design and Layout You get our optimal efficiency
kitchen design as well as an appealing dining room layout built to
suit your particular location's demands.
Operations Manual A very detailed and comprehensive "How to"
manual which contains every detail on operating a California
Chicken Grill".
Purchasing Through national contracts and bulk purchasing you will
be ensured the most competitive pricing through our food
vendors.
Point of Sale System You will be equipped and trained on our
advanced POS system, which will handle numerous aspects of your
day-to-day operations.
Quality Control and Support You will receive ongoing quality
control visits to your location to ensure consistency, and
unlimited phone support to ensure your success.
Research and Development We keep up with this continuously
changing industry and will keep you ahead of the game with new menu
items, innovative advertising, and any market changes, which may
help improve your business.
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| FINANCE REQUIREMENTS | | Franchise fee | $25,000 | | | Working capital | $25,000 | | | Total investment | $225,000 |
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| AVAILABLE AREAS Available across the US |
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