Not only passionate:
Authentic.
Olio&Farina is an
Italian company specialising in the selection, production and offer
of top quality Italian cuisine.
The company manages a growing network of
deli-café-shops in Italy, France, United
Kingdom and Ireland, which offer only the most authentic Italian
cuisine.
All the products are either produced by
Olio&Farina in its 110 hectare estate in
Tuscany near Pisa or sourced from small, artisan suppliers which
have been selected by O&F experts for their
commitment to quality.
The company's mission is to offer premium quality
cuisine, through our own production as well as selected small
artisan producers so as to keep the quality and authenticity
associated with our Italian traditions, and our lifestyle
commitment to our difference from mass produced
products.
What Makes Us
Different
- We are producers not just traders. Our customers
know where and what they eat comes from, as we track food from
production to the table.
- We include in our range, only products made
according to traditional recipes and the highest quality
standards
- Over 350 products under our own brand: from
organic wines to olive oil, to pasta to fresh cheese and free range
meats, to coffee and freshly baked bread and pastries
- It is not just a food shop but a café,
where hot beverages, hot food like fresh pasta, sandwiches and
focaccia are cooked on premises.
Olio&Farina in the
UK
We started in March 2005, the first operation is
located in The Maltings Shopping Centre, St. Albans. The company
has now opened in Chester and this has added to the tenth shop
with the next Olio&Farina opening
in York in late 2008.
We
currently have opportunities in these
locations: Covent Garden, Cambridge and St
Albans available for immediate franchise
development.
We have a PR Agency and
our brand is endorsed by The Italian fine food writer and chef
Ursula Ferrigno.
Ursula has supported us from the early days, and
Ursula uses our products continuously for events and exhibitions
such as Viva Italia show. We have received awards from blind
tasting competitions, and are receiving recognition from magazines
and food articles around the country for our quality
Franchise Investment:
£100,000+ Inclusive, The breakdown is as
follows: Franchise Agreement: 5 years + 5
negotiable Entry
Fee: £15,000 + VAT (includes agency fee for shop
location) Management Service Fee (Royalty):
5% on the Gross Turnover (excl VAT) Advertising Fee: 1% on the Gross
Turnover (excl VAT) Furniture & Equipment: between
£50,000 to £57,000 + VAT (depending on shop size and
structure) First
Supply of Goods: £18,000 (N.B Finance
available from banks subject to status) |
* Building works, tiling, painting and lighting not included, but
we supply tiles, paint, lights, and furniture & equipment
assembly
Franchising: Three Revenue
Streams
We offer three main revenue
streams to our franchisees:
- Retail - This is divided
between sales from café and the shop, even though customers
often tend to buy from both. Promotions, marketing initiatives and
in-store events are continuously implemented to bring about
customer loyalty and satisfaction and improve sale
performances.
- Corporate - generated by
business-to-business sales. After spending years in this field,
Olio&Farina now possesses a strong know how,
which is made available to its partners and detailed in the
Operating Manual. The company strategy for Christmas is presented
to partners during the previous summer.
- Internet - coming from the store section
on the Olio&Farina website.
Franchisees benefit from the sales
generated in the territory which is assigned to them. The website,
constantly reviewed, is looked after by our team of experts with
the utmost care.
We are looking for
franchisees who share a passion for food,
with the drive to own and
operate a successful business.
