 | | Flower Retailer Business Franchise | | | |
Ferns N Petals has a strong network of 25 outlets out of
which 4 are company owned while 19 are franchised (spread over
Delhi, Noida, Gurgaon, Meerut, Jaipur, Nagpur, Pune, and Chennai)
and has gradually become a brand name to reckon with in the flower
retailing business. When FNP started, flowers were sold on
pavements and FNP filled the vacuum of providing discerning
consumers the comfort of buying flowers in appealing stores, thus
converting flower retailing into a part of the social expression
industry.
FNPs product range includes fresh, artificial and dry flowers and a
large variety of gift accessories such as candles, candle stands,
glass vases, potpourris and incense sticks, gift items in glass,
wood, iron & clay. Such items gel with the product range and
provide a platform for a variety of revenue streams. FNP also
operates in the Delhi flower mandi and is one of the major players
there. FNP also directly buys flowers from growers within the
country and imports exotic flowers from abroad. The flowers from
abroad are flown in on a daily basis. In the last nine years, FNP
has moved from one success to another, and today has become the
most formidable player in the flower retailing business in the
country.
OUR CORE DIVISIONS
FNP Retail & Franchising - We have
30 Retail Outlets in India out of which 18 branded shops are in
Delhi and 12 outlets outside Delhi, one each in Mumbai, Chennai,
Pune, Nagpur, Jaipur, Ludhiana, Meerut, Surat, Noida (UP), 3 in
Gurgaon (Haryana). 6 more outlets have been finalized and will be
up and running in the next 2 months time thus taking the total
number of outlets to 36.
FNP e-commerce More than 50 products
and presence in all the major web properties in the country and
same day delivery in 62 cities in the country.
FNP Weddings - The most sought after
brand for Weddings in India doing top of the line weddings.
FNP Events - We offer here mostly the
Wedding based Events for end to end solutions, from Invitation
cards to Honeymoon.
FNP Wholesale - We are one of the key
players in the wholesale business of fresh flower Industry.
FNP Rentals - We offer exclusive party
accessories viz, mobile toilets, silent gensets, wooden carved
furniture, lights, etc.
Franchise Opportunity
Each FNP store offers a vast assortment of fresh, artificial and
dry flowers and a large variety of gift accessories, superior
customer service, value pricing and an exciting environment
designed to encourage buying.
Store fit Out
Rs.400 to Rs.500 per sq. ft., may increase or decrease as
per store size, usable area, etc.
The first fill of stocks would include fresh flowers, artificial
flowers, craft and gift item accessories, brand promotion material
etc. The same would be valued approximately between Rs.50,
000-Rs.75, 000 depending on the size of the store.
Staff
Trained staff given by FNP on day-to-day basis, salary
to be borne by the franchisee
Operational Expenses
Rs.50,000 to 60,0000
From the company
Trained manpower, free signboard, regular visit in the initial
period by executives to give support in marketing,interior
designing,one week job training,trained manpower on per day
basis,gift items/accessories(actual cost)
Projected ROI
30% to 35%
Training
One week training given free of cost to all franchisees prior to
opening up of the outlet, which mainly covers the following:
-
- Flower management
- Pricing and costing of products
- Cost control
- Customer dealing
- Corporate marketing
- Economics of running a flower shop
Catalogue
FNP shall also provide its franchisees with a beautiful
8-page catalogue describing the quality and quantity of various
flower arrangements and also quarterly editorials to keep them
informed about the latest offerings of FNP.
Others
Provide loyalty programs for their customers namely Orchid
and Carnation cards to ensure repeat customers, given free of cost
be the franchisor to all franchisees
Required Capital
Rs. 400,000 - 500,000 depending on store size and
location
Size of Property
200 to 300 sq. ft. of usable area
Floor Preference
Ground floor of good quality building, minimum frontage 10 to 15
ft.
Neighbourhood
Prime retail location of a city/town/colony, should have good
visibility
Infrastructure
Cost of interiors Rs. 400-500 per sq. ft., music system and AC,
initial marketing and operating support.
Territories Open
All India.
Franchisee Fee
Rs. 200,000/- one-time non-refundable fee.
Location of interest
All major cities across India
Ferns N Petals (FNP) the name says it
all. It is all about love and expression through flowers. FNP is
the only chain of its kind in the flower retailing business in the
country and has created a niche for itself in quality flower
retailing and floral arrangements.
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| FINANCE REQUIREMENTS | | Franchise fee | Rs. 200,000/- one-time non-refundable fee |
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| AVAILABLE AREAS Territories available across India |
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