Company History
Trophy Pet Foods was established
in 1990, the first mobile pet food franchise. Since its conception,
the company has been the market leader in its field and now has a
large team of franchisees. A nationwide company with the knowledge,
experience and know-how to make each of its franchisees
successful.
The Trophy pet foods are made from only the best
available ingredients and to the highest of standards. You have to
have confidence in the products and services you sell and here at
Trophy, this is easy to do. Trophy Pet Foods allows you to offer
your customers Superior Nutrition at Affordable Prices. There is a
huge range of branded Trophy pet foods, treats and accessories. The
range is sold to the pet owning householder, the pet trade and
other outlets within a defined area. This area will contain over
100,000 households with around 60,000 pets, so the market potential
is enormous.
What We Provide
Customer service is a priority with nutritional
advice, free home delivery, one stop shopping, skin and coat
management, a comprehensive food range, pet care accessories and
small mammal foods, all being available to the Trophy franchise to
promote to their customers. Plus microchipping and healthcare,
treats and accessories to ensure good add on sales.
Trophy works closely with each franchise to
establish a large customer base within the first few months. The
best-formulated pet foods are of no use whatsoever unless they are
eaten by the pet. Trophy have ensured that their products are
palatable and tasty and that they appeal to the fussiest of eaters.
With a “try before you buy” policy experienced
franchisees can expect a 50-60% take up rate and great customer
loyalty. Price, service, product choice, free home delivery,
nutritional advice etc are all relevant factors for your customers
switching to The Complete Trophy Pet Care Service.
Marketing
A good image is vital to any new and existing
business. Trophy's corporate image is second to none and each
franchisee has their van fully sign written, making sure that
everyone knows what they have to offer. This professional image is
carried through to the uniform, name badges, promotional
literature, leaflets, and advertising, samples, food bags and show
equipment. Your vehicle will also be kitted out with our own
display module to create a mobile pet shop.
Trophy Pet Foods can offer all the essential
elements to launch, develop and grow a great mobile pet food
franchise.
These include:
- Nine Day Training Programme
- A large Customer Base
- Protected Territory, large enough to grow and expand
- Local Advertising
- National Advertising
- Starter packs of stationary and tools
- Trophy CD &n Accounts Software
- Stock to the value of £1400
- livery and display module
- Corporate Identity – including, corporate clothing, show
banner & show sail & work bag.
Promotional Literature - Effective Launch Programme (£2000 spent) with
Telemarketing campaign
- Comprehensive operating manuals
- Full back up and support
- Licensing rights
- Franchise Support Manager
- Brand Building
Franchise
Fee
The franchise fee is £13,995 plus Vat and
includes all of the above; there are no hidden extras. The
franchisee will also need to fund a medium size van and working
capital.
Training and
Support
Training Programme
Trophy franchisees undergo a targeted training
programme. The course includes operations, product knowledge,
nutritional training, sales and marketing, canvassing, pricing
structures, planning and problem solving, growth and development.
This is carried out over the first few months in the franchisees
own territory, following an intensive Head Office based
programme.
After 14 years of operation, the Trophy Head
Office Team have developed an excellent Launch Programme followed
by some the best support around. This product knowledge,
nutritional advice and sales technique is exactly what is needed to
develop a large customer base. Everything is tailored towards this
goal, allowing the franchisee to become profitable as soon as
possible.
Support
The franchisees have full access to their own
Trophy Franchise Support Manager (FSM), who carry out all support,
development and growth plans. The FSM is responsible for the
infield launch programme and will guide the new franchisee through
their first year with Trophy.
Ongoing support is crucial and Trophy franchisees
benefit from excellent communications, product development, free
promotional literature, local & National advertising, help with
growing the customer base, seminars, a franchisee discussion and
input forum, motivational support and, of course, the
FSM's.
Plus seasonal newsletters for all your customers,
brand building programmes, your own franchisee mentor, the Trophy
web site with your own pages for an individual message to your
customers and a referral scheme.
Who's Ideal for
Us
How do you react to the following
questions?
- Am I willing to work hard to achieve my personal goal of
running my own business?
- Am I happy to meet new people?
- Do I like pets?
- Am I confident (with some training) to talk to people I may not
know about their pets and introduce them to the Trophy
concept?
- I am in good health?
- Do I want to work from home?
- Can I keep myself motivated and strive towards reaching my
financial goals?
- Do I want to be my own boss and build a business with long-term
value rather than stay with what I am doing or seek
employment?
- Do I have around £8000 in liquid funds?
- Would my family support me in my new venture?
- If you react positively then you are well on your way to
meeting our needs and your personal goals.
