Subway franchise: a peerless business opportunity

It’s almost impossible to overstate the success enjoyed by Subway since founder Fred Deluca first opened Pete’s Super Submarines, the brand’s original name, in 1965.

Growing rapidly to the point of near-ubiquity on American and UK streets and consistently named the top franchise opportunity available, there is nothing hyperbolic about the Subway franchise opportunity.

The leading sub sandwich franchise consistently tops Entrepreneur Magazine’s Franchise 500 because on almost every barometer it is one of the best franchise opportunities available. Buy a Subway franchise and you’ll enjoy a great product and a supremely effective franchise model, rigorous training, responsive support and low overheads.

The Subway website also points out a revealing fact about the money-making potential of becoming a franchise partner: 70% of new franchise outlets are bought by existing owners. 

As far as the product is concerned, Subway is widely perceived to be the market leader. The fast-food restaurant chain offers an enormously popular product at competitive prices.

Other sandwich shops serve sandwiches that are either limited in the fillings available or considerably more expensive. The Subway franchise also prides itself on offering customers the flexibility to choose every single ingredient, including a choice of sauces.

This is a recession-proof sector, because fast food is cheap even compared to home-cooked meals

In the sphere of fast-food franchises, Subway has always enjoyed a significant advantage over its burger-focused rivals: it offers comparatively healthy fast food. The sandwich shop franchise offers a wide range of salad items to add to people’s subs, while also offering the customer a range of low-fat subs and salads.

There is even nutritional information available, so confident is the franchisor that Subway has little to be embarrassed about on this score.

So the famous submarine sandwich shop is popular with customers and widely considered to be peerless in the franchising world, both within the fast-food industry and across all franchise sectors. And there is another compelling advantage, which applies to the fast-food world as a whole. During the 2007-2010 recession, the worst since the 1930s on many counts, fast-food sales actually rose.

This is a recession-proof sector, because fast food is cheap even compared to home-cooked meals, and in an increasingly health conscious world Subway is well placed to weather any economic storm. If you’re looking to find the best franchise in the fast-food sector, much evidence exists to suggest that buying a Subway franchise is your best bet.