The
history
Fred DeLuca and Dr. Peter Buck opened the first
SUBWAY® restaurant in the city of Bridgeport, Connecticut,
USA, in the summer of 1965. The company was later incorporated in
the name of Doctor’s Associates Inc.
The SUBWAY® franchise is
the largest restaurant chain in North America and is poised to
become the largest restaurant chain in the world.
The SUBWAY® franchise system places a focus
on making great sandwiches. It is so great, in fact, that many
SUBWAY® customers have become franchise owners simply because
they believe in the sub sandwich product.
SUBWAY®
franchise offers
- 24 hour potential with hot menu
items
- Flexible floor plans
- Simple operations, no frying or
grease
- Trusted brand recognition
- Well trained team of people striving to exceed
customers’ needs
- Dedicated headquarters personnel and local
support network
Customers
want
- A quick, tasty and portable meal
- Attentive customer service
- A meal prepared just the way they
want
- Nutritious choices to eat right
- Affordable, value focused menu
SUBWAY® food
includes
- Nutritious menu choices
- Flexible food options for multiple
day-parts
- Gourmet breads, sauces and toppings
- Hot meals and subs toasted to
perfection
- Fresh subs, salads and wraps made to
order
The SUBWAY®
franchise was named the #1 Global Franchising Opportunity by
Entrepreneur Magazine in 2008.
The SUBWAY® business
goal is to be the number one restaurant/store chain in both
consumer ranking and location count in every market it
serves.
In most years about 70%
of SUBWAY® franchises are purchased by existing
franchisees
Exceptional
growth
With the SUBWAY® franchise system’s
outstanding support structure and operational history, it’s
no surprise that its growth continues to break global
records.
Great food
SUBWAY® “Sandwich Artists” begin
making customers’ sandwiches on a varied selection of daily
baked gourmet breads. With the option of many ingredients, the
sandwiches are customized with an array of meats, cheeses and
vegetables and topped off with unique select sauces. In addition,
many food flavors are brought out by toasting the sandwiches to
perfection, just the way a customer wants.
Décor
Tuscany décor integrates the look of natural
building materials - brick, clay, stone - into the stores and
conveys to customers that SUBWAY® locations are warm and
inviting family dining destinations.
Products you will be proud to serve
The SUBWAY® franchise offers your customers many great options
to eat a fresh meal, fast. Think about your customer base and all
the potential consumers who patronize your business. Wouldn’t
the quality of the SUBWAY® products appeal to those
consumers?
SUBWAY FRESH FIT™
Menu*
Caring about the health of customers shows with
the SUBWAY FRESH FIT™ menu that is low in saturated fat and
cholesterol and is trans fat free.
The franchisee is responsible for:
- Initial franchise fee
- Finding locations
- Leasehold improvements and equipment
- Hiring employees and operating
restaurants
- Paying 8% royalty to the company and a fee into
the advertising fund
The company provides:
- Access to formulas and operational
systems
- Store design and equipment ordering
guidance
- Training program
- Operations manual
- Representative on-site during
opening
- Periodic evaluations and ongoing
support
- Informative publications
Investment
A SUBWAY® franchise has some of the lowest
start-up costs in the industry. Your complete investment will
depend on your location, size and the extent of renovations
required. Detailed investment information is outlined in the
Capital Requirements worksheet enclosed in this
brochure.
Location performance
Generally, the most important factors for
performance are the location of the franchise and how well it is
run. Because these key factors are unknown, Doctor’s
Associates Inc. cannot predict your results.
In fact, to eliminate possible misunderstandings,
the company has a policy that no employee or agent can provide you
with projections as to potential sales, earnings and
profitability.
The best way to get this information is to
complete an application. After your application is received, you
will receive a DAI offering circular and contact information of our
franchisees. These franchisees will be able to answer your specific
questions.
