 | | Ice Cream Franchise |  |
| | 'SUCCESS
NEVER TASTED SO SWEET'
What is Sweet
Explosion?
The Sweet Explosion ice cream franchise concept
was born from two Italian cousin's passion for gelato. From this
passion they conceived the retail store concept and have developed
recipes and formulas based on various research activities and
observations.
One of the observations was whilst on a trip trough Italy and
Europe observing how Gelato and Ice cream is retailed thus the
statement -a little bit of European was introduced. Some of these
ideas were adjusted and are used in the business today. The very
special recipes and flavours combined with the presentation keep
customers coming back for that special Sweet Explosion taste.
Sweet Explosion operates under the principal that:
Sweet Explosion delivers every customer an unforgettable dessert
experience every time they visit one of our stores which operate
within a successful ice cream franchise network.
Sweet Explosion thrives on customer satisfaction and quality whilst
providing an environment that is enjoyable, inviting and bright. A
sweet experience that all will enjoy!
 Success Never
Tasted So Sweet...
Cakes & Pastries
A selection of inviting quality cakes and pastries ready to consume
or to order, for those special occasions. All cakes and pastries
are well presented as well as being delicious. A great point of
difference in the market place
Gelato
A vast selection of gelato flavours, which entice the taste buds.
The gelato is served in many different containers and even
chocolate cups. The imagination is the only inhibitor in the themes
of the desserts. Spaghetti Gelato and Death By Chocolate being two
of the signature dishes.
Speciality Cakes
Cakes for all occasions made fresh and to order. All characters and
themes are catered for. Gelato Cakes are now available and are
proving to be extremely popular. This product line is set to become
the flagship of Sweet Explosion. Our focus on marketing this
product will provide excellent results for franchisees who will
reap the rewards.
Coffee
The best coffee in Melbourne is our claim. All coffee varieties are
incorporated into the menu. Our customers have been known to travel
great distances to have that perfect cup of coffee.
Juices
A range of healthy juices are available in some outlets, with names
designed to attract the health conscious. Energiser and D Tox are
just two on the list. A variety of Granitas and Frappes are also
available.
A Mouth Watering
Opportunity...
 Sweet Explosion has all the elements of a
successful franchise and offers both a tremendous opportunity and a
good lifestyle. It is a clean, easy to operate, cash flow
enterprise that offers expanding opportunities in the retail
sector.
The objectives of the Sweet Explosion ice cream and dessert
franchising system are clear and simple in that we;
- Will strive to be more than competitive in providing quality
products and exceptional customer service.
- Will provide value for money and endeavour to be more than
price competitive.
- Will offer a high and professional standard of franchise
network management.
- Will ensure that our outlets are maintained in a bright,
friendly and spotlessly clean condition.
- Will employ friendly, cheerful, uniformed, well trained staff
and use professional visual merchandising practices.
- Will reward our staff for being efficient, motivated, service
orientated and professional to our customers.
Working together with the Franchisor, all other Franchisees and
company-owned stores, will ensure that the opportunities for all
group members will be equitable and maximised. We are
committed to using all reasonable means to assist in further
developing those skills as we believe that working on your business
is imperative to your success.
Meet The People Behind Sweet
Explosion...
The franchisors of Sweet Explosion are made up of an energetic,
focused and enthusiastic Management Team, which has a very clear
direction. Ralph Vetrano and Tony Diana have completely separate
skills sets that combine well and complement each other in the
operation of the ice cream franchise.
Tony and Ralph have a combined skill set encompassing knowledge and
experience from various retail businesses. They have successfully
taken the business from strength to strength.
Tony and Ralph's forte is being able to see beyond the now, and
their ability to negotiate. As a result they have a passion
for driving their business dollar as hard as possible, which will
see Franchisees benefit from increased group purchasing power and
superior group marketing campaigns.
Take A
Bite...
The ice cream and dessert Franchise is in a strong position to
capture new customers wherever a new store is established. Sweet
Explosion's market niche for an extensive range of gelato, cakes
and pastries coupled with friendly service will see local residents
welcome the opening of a new store.
What you get- Hardly any wastage
- Minimal preparation and clean up
- All products delivered regularly
- Clean, fun and easy to operate store
- Large variety of products - summer / winter
- Over 100 flavours of gelato
- Store average - 50% Gelato sales, 50% other products
- Extensive Training, detailed manuals
- and much more...
The continual development of Suppliers should enhance the
reputation of Sweet Explosion and enable our network of Franchisees
to expand throughout Australia.
The first step in attaining this objective is to exercise care in
selecting those who join our network. Sweet Explosion Franchisees
are expected to undergo a strict selection process of discussions
and negotiations to satisfy the franchisor of their suitability to
become a Sweet Explosion franchisee. In addition to this process we
expect the interested applicant will become very familiar with and
educated about our franchise model, thereby ensuring all parties
are moving forward with utmost confidence in the future of the
Sweet Explosion brand.
Sweet Explosion is NOW looking for franchisees in the following
Melbourne Shopping Centres:
EPPING
HIGHPOINT
CHADSTONE
WATERGARDENS
NORTHLAND
DONCASTER
PENTRIDGE
FLINDERS ST. PLUS
MORE...
***Sweet Explosion is also looking for Master Franchisees
internationally and in all states of Australia, enquire for more
details.
***Finance is available to approved applicants
| | | To receive more information on this ice cream franchise opportunity, or to contact the franchisor directly, please complete the contact form below: | |
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