Food Franchise

About Wok In A box

If you’ve got ‘wok’ it takes, you can create your own fortune with Australia’s best Asian noodle franchise, and you're looking for secuirty and job satisfaction, `Wok' this Way! A concept born out of the passion for food and the sensational tastes and flavours of the Asian culture, wokinabox offer customers the convenience of fast fresh food with the quality presentation of authentic Asian cuisine.

The Inspiration

The concept of wokinabox was formed in 2002 from the founder Adrian Morrissy's travels to South East Asia. His love for the aroma and taste of spices from the East.

"I wanted to recreate the tastes of Asia in a casual and relaxed atmosphere." 
                                                        - Adrian Morrissy, wokinabox Founder

The menu is a fusion of the various tastes of Asia. It includes Thai, Malaysian, Indonesian, Chinese and Japanese dishes in the form of Wok Tossed Noodles, Soup Noodles, Vegetarian Noodles, Rice Dishes and the famous Skinny Noodles.

The healthy and fresh ingredients used in most Asian cuisine means that wokinabox is a great choice for the health conscious.

Today, wokinabox serves more than 25,000 customers per week from over 34 wokinabox stores located across Australia, plus the recent addition of 1 store in New Zealand. With strong growth plans for the future, wokinabox has a team of professionals in marketing and operations dedicated to helping you gain personal business success.

Benefits and Opportunities:

• a proven franchise system
• strong, well recognised brand
• an affordable investment - from only $225K
• a comprehensive training program
• a well developed marketing program
• access to local and national support staff
• experienced and focussed management team
• training for continued growth
  • at wokinabox we have a well documented training schedule in place for all new franchisees and will facilitate the training requirements for each new store.
  • our comprehensive induction training program and dedicated staff ensure that every franchisee is trained to the highest level
• stress free start up process
  • the wokinabox support office will coordinate the set up process required to establish a successful franchise
  • we will assist with site lease negotiations, store fit out, stock requirements, signage and coordinating the opening promotional calendar of events
• on hand support
  • the wokinabox support staff are always available for queries and questions that meed to be answered at all times through email, phone and an after hours emergency number
  • regular visit will be made to your store to help you achieve your business success
• professional marketing support
  • the wokinabox national marketing team will provide ongoing support for the franchise through a number of national and state based marketing activities designed to promote and strengthen the wokinabox brand
  • these activites include highly visual and creative advertising, in store point of sale material and regular media advertising (tv and radio)
  • you will receive a local area marketing directory complete with supportive tools to develop your own effective store marketing plan

Required Skills and Experience

• have a desire to succeed
• are enthusiastic and willing to learn
• have committed family support
• have good administrative skills
• have the financial capacity to fund the business
• have good business sense
• are customer focused
• have the ability to lead and motivate staff
• are able to work within company guidelines