5 & Diner Franchise
'50s-style diner
Kenneth E. Higginbotham opened the first 5 &
Diner restaurant in Phoenix, Arizona in 1987. Restaurants feature a
'50s theme, complete with jukeboxes, hostesses in poodle skirts and
hula hoop contests. The menu includes favorites like hamburgers,
sandwiches and salads. Breakfast is served all day, and every 5
& Diner offers blue plate specials that include sloppy joes,
fish and chips, and spaghetti with meat sauce.
5 & Diner restaurants also have a soda
fountain that serves milkshakes, egg cremes, floats and flavored
sodas.
Start-up Costs & Franchise
Fees
How much does it cost to open a 5 & Diner
franchise?
Total Investment:
$300,000-$1,000,000
Initial Franchise Fee: $35,000
Royalty Fee: 5%
Advertising Fee:
Term of Agreement: 15-20 years
Renewal Fee: 25% of current franchise
fee
Franchise
History
When did the first 5 & Diner open?
1987
When did 5 & Diner start
franchising? 1993
Financing Options
Training &
Support
Training
Ongoing training at franchisee's location
Support
Newsletter, Meetings, Grand opening, Internet,
Security/safety procedures, Field operations/evaluations,
Purchasing cooperatives
Marketing
Co-op advertising, Ad slicks, National media
Business Operations
20% of all franchisees own more than one
unit
Number of employees needed to run franchised unit: 50
Absentee ownership of franchise is allowed. (100%
of current franchisees are owner/operators)
Qualifications & Business
Experience
Business Experience:
- Industry experience
- General business experience
- Marketing skills
- Past management experience
- Full Service Restaurant Franchise
Opportunities
- Franchises $250K to $500K
