TruGreen –
Commercial & domestic lawn care
Do you want to make the right decision in
establishing your own business?
Are you unsure of the risks in starting
from scratch?
The right franchise will reduce that risk, giving
you a valuable measure of stability and the benefit of a recognised
trading name. The TruGreen franchise provides you
with a unique package, where each facet complements and enhances
your ability to succeed.
Franchisees want to work for themselves but not by
themselves. The franchise system takes the risk out of failure. In
1976 when ServiceMASTER (the parent company)
was a founder of the British Franchise Association there were seven
franchise companies, now there are over 900, this growth has
happened for a very good reason, franchising works.
Who Are
We?
TruGreen are part of the
ServiceMaster group who have been franchising in the UK for almost
50 years. ServiceMASTER own four brands,
including, TruGreen,
Merry Maids, Furniture Medic and ServiceMaster Clean, a total of
over 900 UK licensed businesses. After providing lawn care
since 1974 and serving three million residential and commercial
customers (USA) we thought the time was right to bring
TruGreen to the UK.
We launched a successful pilot in 2003 and sold the first
franchises in 2004. Our franchise
opportunity allows enterprising individuals to enter the profitable
and growing commercial & domestic lawn care market and provide
specialist services on the highest of levels. It operates
with low overheads and attractive margins and is an enjoyable and
potentially rewarding business.
Enjoy Working
Outdoors? Let's Talk Business…
- You can work from home, with low overheads, plus great Monday
to Friday daytime hours.
- Your franchise will be in the service sector with exceptional
growth predictions.
- No cash flow problems and high profit margins.
- The sale process is reactive and no hard selling is
involved.
- 90% repeat customers, in your own territory.
Franchise
Overview…
TheTruGreen franchise caters primarily
for residential customers, although unlike our competitor franchise
companies expansion to service commercial businesses is part of our
longer-range plan. As a franchisee of TruGreen you offer a full range of
services aimed at improving poor lawns and then maintaining them in
first class condition. As a fully trained lawn specialist, you will
be in a position to diagnose and remedy a host of lawn ailments and
deal with.
- Liquid and Granular fertilizer application.
- Moss control and eradication
- Mechanical operations such as Aeration and scarification.
- Turfing seeding, renovation and top dressing.
- Weed control
- Pest, disease and insect control.
- Consultancy and advice.
The service extends from providing professional
advice, to complete renovation programmes. At the heart of the
service success is the need for a very high volume of repeat
businesses throughout the following months and future years.The materials we use are only available to
professional green keepers and turf maintenance specialists and
cannot be bought in shops, garden centres or DIY
stores.
The granular fertiliser that is used is specially
designed to release its nutrients in a time-controlled way over a
2-3 month period according to the soil temperature and moisture
levels. You will learn to use the correct balance of nutrients and
trace elements for the time of year that the treatment occurs.
Designed and manufactured to ISO9001 quality standards the same
products are used at prestigious venues like the Wentworth Golf
Course and the Wimbledon All England Lawn Tennis Club.
Your Role as a
Franchisee:
- Determine the lawn's overall health.
- Age of the lawn, type of mower, mowing height, past feeding
programme.
- List the different grasses and soil types in your lawn and
their condition.
- Identify weeds, insects and/or diseases that appear to be
affecting the lawn and recommend ways to control them.
- Determine moss infestation, surface thatch, soil structure and
compaction.
- Recommend aeration & scarification as required.
- Advise you of proper mowing and watering techniques.
- Evaluate the potential of the lawn and recommend how
TruGreen could help
the lawn be the greenest, thickest, healthiest it can be.
As the business becomes established we will help
you manage your growth, help you take on supporting staff together
with extra vehicles and equipment. We are committed to
helping you build a successful and valuable business. It should be
seen as an on-going business relationship with long-term rewards.
The way that the management fees are calculated means that your
success is our success, if you grow, so do we. We will do
everything we can to enhance that growth.
Could you be our next
Franchisee?
You will need to be motivated and committed to
running a dynamic business. Most of our franchisees tend to be from
a supervisory or management background and are looking to
“build a business” not “buy a job”.
Potential franchisees often are from a background where they either
have been in a similar trade or have a love of lawns. They are
often golfers or cricketers who have always been interested in
beautiful lawns. You need to be fairly fit, as there tends to be a
lot of walking involved.The franchise can be
started from home, using a home office and garage for storage, but
we would expect franchisees to move into a unit as the business
expands and takes on more staff.
Investing in your
future
The two elements of investment in the Franchise
are:
The Franchise License, which
includes a comprehensive training programme involving pre-study,
two weeks residential on-site, training with accreditation and
business launch assistance including a planned marketing campaign.
A protected territory will be yours to grow a substantial business
-£7,500
The Full Equipment
Package, which includes software, aerator,
scarifier and all equipment and materials needed to operate the
service from tools and products to uniforms, sign writing your
vehicle as well as stationery, business cards, a full marketing
pack and materials and a deposit on the lease purchase van -£12,350
