Owning and operating an Around Town
Community Magazine provides you with many solid benefits
in today’s competitive marketplace. These advantages include
the following:
Lower Initial Investment: You
can open an Around Town Community Magazine franchise for an initial
investment as low as $38,113. This figure is a fraction of the cost
of most franchise start-ups.
The Potential for an Excellent Return on
Your Investment: This low initial investment, combined
with Around Town Community Magazine’s formula for success,
means you have the potential to achieve profitability much more
quickly than with the majority of franchises.
An Excellent Add-On Business: If
you are already a successful professional in a field such as real
estate, insurance or similar business where name recognition is
important, you can promote your primary business through your
Around Town Community Magazine. You can use this publication to
help your core enterprise dominate its competitors.
Residual Income: Around Town
Community Magazines enjoy advertiser retention rates of over 80%
from issue to issue. You do not have to start generating revenues
from dollar one each month. These high retention rates allow you to
concentrate on growing your revenues and profits. The longer you
are in business, the less you have to work to sell new
advertisers.
A Complete System of Publishing a
Community Magazine: Our team will teach you everything you
need to know to publish a successful community magazine. Our
comprehensive training program covers how to gather and organize
the information to be printed, how to reach out to your community,
how to sell ads, how to lay out the publication, how to establish
your rate sheet, how to set up your distribution, in short, how to
most effectively operate your business in order to produce the most
sought-after, profitable publication possible.
A Home-Based Launch: If desired,
you can run this business from your home, allowing you to enjoy all
the economies of a home based business, including no rent, no
construction costs, few additional employees, very little marketing
and no inventory required.
The Opportunity to Take a Leadership Role
in Your Community: Being the publisher of a respected
community magazine will allow you to take a leadership position in
your community. Your opinion will matter, and you will be able to
positively impact the lives of the people in your community and the
growth of your community.
A Quality Publication: An Around
Town Community Magazine is a sought-after publication. It offers
information important to your readers in an enjoyable format. It is
a valuable marketing tool for your clients. It is a business in
which you can take great pride.
Low Overhead: An Around Town
Community Magazine has low operating expenses. You can directly tie
the number of pages printed (and therefore your production costs)
to the number of ads sold. This process allows you to directly link
your income and expenses, insulating yourself from potential
losses.
A Proven Concept: The Around
Town Community Magazine concept has been tested and proven. We have
years of successful, profitable operating history.
The Assistance of an Experienced
Team: The management team for Around Town Community
Magazine has combined over half a century of industry experience.
You can draw on our expertise to help ensure your
success.
A Fast Launch: With Around Town
Community Magazine, you will have the benefit of a short ramp-up
period. You can begin generating revenues in less than two
months.
An Easy Sale: Business owners
realize that the vast majority of their customers come from the
people who live and work in the vicinity. They are looking for
advertising media that allow them to narrowly target these
prospects. Advertising with Around Town Community Magazine is a
very efficient use of a business’ marketing dollars.
Therefore, it is easy for us to sell our ads. In fact, for our
company-owned magazines, we have not found it necessary to maintain
an outside sales staff. Our advertisers come to us.
A Creative Career: This is a
truly a career that allows you to use your creativity. Every day is
different. You will not be stuck in a boring rut.
