We are currently seeking franchisees
or area developers within and around the M25 for priority
development.
Tossed – the Big Picture
Tossed provides Meal-Solutions
in line with the consumer mega trends of Health, Convenience and
Pleasure. Tossed focuses on the health trend with all our menu
items having some health benefit within the breakfast, lunch and
snacking meal occasions. Our ‘hero-line’ is our famous
nutritionally balanced, high-flavour, tossed-to-order
Salads.
Tossed - Our story
Following months of travelling the world in
search of the perfect salad – not to mention weeks of tasting
lettuce, leaves and healthy fillings - we opened our first store in
Paddington, West London in April 2005. Our mission: To create an
exciting new healthy food experience for the UK market. Bored with
the small portions and bland taste of so- called ‘health
options’ available, we wanted to create a high-quality food
experience offering consumers choice without compromising on taste
or portion size.
By keeping food simple, fresh and natural, you can
eat to your heart’s content. We have a large salad bar with a
choice of fifteen house salads, or customers can create their own.
We also have a range of healthy sandwiches and wraps, all of which
are made on-site, on the day, with full nutritional and calorific
content displayed. If that’s not enough, we even have a fresh
Smoothie and juice bar. Our breakfast menu includes a range of
low-fat yummy bagels, yoghurts and muesli.
Ahhh, we hear you say, but what about when it
gets colder? Er, we hibernate. No seriously, It’s not all
salads you know, although we could eat it every day: Italians have
pasta, we love our salads!. In the winter months we serve hot
salads, delicious soups, handmade chillies and stews, good old
fashioned Scottish porridge, jacket potatoes, sweet potatoes and,
did we mention it, our famous tossed-to-order salads. Also, come
January, when everyone is on their new year resolution health kick,
Tossed is the perfect food partner.
Meet
Vincent……
Vincent McKevitt is the founder of Tossed and his
passion can be seen throughout every aspect of the Tossed brand.
Vincent graduated with a first in Business in 2004 then immediately
set out to create a new and exciting healthy eating concept.
Vincent is a keen fitness and nutrition freak (as his friends call
him) and he has always been a bit of a foodie. Energy,
Passion and Commitment are three characteristics associated with
Vincent.
Vincent was recently highlighted as the
‘One to Watch’ in the food category in the Courvoisier
Observer The Future 500 shortlist (CVTF500), which shows the level
of the quality of food that we are producing.
The Tossed brand
We are making a bold statement about healthy
eating and our brand reflects this attitude. Working with a young
and creative London design agency, honey, we have created a
commercial, sustainable brand which oozes passion and fun. We take
our business seriously but that doesn’t stop us enjoying just
about every hour in the day!
Our brand and all design and communications are
consumer-friendly, contemporary and slightly quirky – a bit
like the founder! Our aim is to create a national or even
international brand synonymous with exciting healthy food and
drink.
The Tossed menu
Where some operators provide only a narrow
offering - such as Smoothie or soup bars - Tossed aims to
provide a more rounded experience, catering for the wider market
and allowing customers to use us everyday without getting bored. We
are trying to create a lifestyle concept focused around health but
avoiding the dreaded ‘menu fatigue’. Consumers do not
necessarily want to eat salads, soup, sandwiches or sushi everyday,
but they do make a decision to eat healthily everyday. As such, we
are better positioned to offer the variety and type of food that
consumers want to eat.
Our Stores
We want our stores to look inviting, clean and
exciting. We have a highly recognisable and identifiable brand.
When someone comes into our store they are not just buying lunch,
they are escaping from their work day. The foodservice market is
increasingly crowded but we think Tossed store’s stand out
from the crowd. Each Tossed is its own unique experience and while
we want to grow our chain we also want each store to adapt to the
local market.
Marketing
We have a strategic marketing calendar which
ensures that we always have some marketing activity. Campaigns are
run through a number of streams including in-store communications,
external promotions and web based marketing. We have a weekly email
newsletter with info on the weekly specials and any
offers.
Our People
Our People are our key assets and we’re
looking to grow the family. We treat our employees, suppliers and
business partners with respect. We place a big emphasis on having
fun at work and operate flat structures, with little time for
formality. We believe that as we spend a lot of our time working it
should be fun. We take our staff on frequent outings and Tossed
parties are legendary. Just as well we serve great hangover cures
in the stores!
The Environment
Our parents always told us do unto others as you
would have them do unto you. Tossed is all about responsible and
sustainable business. We try and use environmentally packaging
where possible, as long as it doesn’t compromise food-safety,
and where possible we use Fairtrade products. It makes it a bit
more challenging sometimes, but it keeps our mums happy and means
Father Christmas still visits.
So remember, whatever you were told when you were
young, tossing is good for you!
Franchising opportunities with
Tossed
We have been trading successfully since 2005 with
several stores and now we are ready for serious expansion.
We’re looking for ambitious partners who want to help us
grow. We want energetic and enthusiastic individuals to get in at
the start of the growth of an exciting new brand delivering fresh,
quality healthy food and drink with excellent customer service and
a profitable business model. In return for your commitment
and hard work we offer great growth opportunities, fun times and,
if you practice what you preach, a healthier mind and
body!
Candidates will need to be able to evidence a
minimum £20k to £30k liquid capital for a concession and
£50k for a high street store and feel comfortable at a total
investment of £140k for a concession and £220k for a high
street store.
