Mobil’Affiche started its activities in
1993 in Brest - France and has marketed its revolutionary selective
scrolling display system on vehicle since 1994.
Mobil’Affiche is the market’s world
leader and one of the most successful advertising franchise
systems.
Since March 1998, Mobil’Affiche is member
of the French Franchise Federation, proof of its seriousness and
professionalism.
On 14th April 1997 it has been awarded the Silver
Medal during the 25th International Exhibition of
Inventions.
THE MEDIUM
Mobil’Affiche is a new, original and
eye-catching scrolling display system on vehicle:
It suits the daily life perfectly:
- In built-up areas,
- Downtown,
- In industrial, commercial and shopping
areas.
7 independent posters on each side can be
scheduled individually to follow a specific order and display time.
Each poster is displayed 10 seconds per minute and can appear 480
times a day.
It meets consumers
- On busy roads,
- In traffic jams,
- At red lights,
- In pedestrian areas.
This revolutionary method allows organising a
poster advertising campaign over the whole town for a very low
cost.
Thanks to its system, patented in 29 countries,
Mobil’Affiche is the only company that can create the
following effects:
- Showroom effect
- Slot machine effect
- Teasing campaign
- Full branding campaign
THE MASTER LICENCE
Thanks to the recent boom in outdoor advertising,
Mobil’Affiche seeks to increase its network through new
partnerships all over the world. Abroad Mobil’Affiche grants
his partners an all-exclusive patent license of the advertising
trucks concept for a determined territory (country).
Mobil’Affiche ensures the successful
launching by providing commercial and technical trainings and
accompanies its partners during day-to-day decisions.
Personal
Investment: 20€ 000 to 50 000 €
Franchise fee: 190 000 €
Global investment: 190 000 € + from 3 to 5
vehicles on average, on the 1st year
Royalties, including advertising: depending of
the number of trucks
Average turnover duty free after 2 years of
activity: 150 000 €
