About Us
Home Care Assistance was founded in 2001 to
provide round-the-clock care for seniors in their homes. Our
founder's personal commitment to live-in home care, based on her
experience with locating caregivers for her own parents, has
allowed us to successfully operate America's preferred live-in home
care agency while remaining extremely personal in our attention to
clients.
The ultimate benefit of our caregiving services
lies in our expertise in 24/7, live-in care – the most
logical way to care for seniors struggling with disabilities,
illness and disease, long into the future. Since the beginning, our
vision has been clear: hire only the best caregivers to provide
live-in services and expertly match them with our
clients.
Why Home Care Assistance
Franchise?
No dominant national brand. According to The Wall
Street Journal, general awareness of the average franchised home
care agency is less than 1%. This is the Home Care Assistance
Franchise opportunity.
- Unique concept. Home Care Assistance has a
unique business concept. We target consumers who need 24 hour, 7
days a week, live-in home care. This under-served market segment
consists of people who have chronic, low level health problems, but
who are also quite capable of living at home, well into the future.
They simply need additional support to live
independently.
- Distinctive brand identity. We are so committed
to building brand equity as the 24/7 Live-In Specialists that we
secured a nationwide phone number for consumers to call who need
our service: 1-866-4-LiveIn. We trademarked a name for this
service: In Home Assisted LivingTM, and we are the only company in
the industry to offer an exclusive We Will Be ThereTM
Guarantee.
- Short time to profits. The advantages of
focusing on 24 hour, 7 days a week live-in services are two fold.
First, we provide a much needed service for seniors who wish to
live independently and avoid moving into nursing homes. And second,
the 24/7 live-in services generate greater revenues per client and
hence a dramatic compression in time to profitability.
Training and Support
Home Care Assistance prepares you with extensive
training in all the nuts and bolts involved in running a home care
business. Our comprehensive training includes an in depth program
at our corporate headquarters, as well as ongoing support for
long-term success.
All franchisees receive a confidential Operations
Manual that exhaustively covers the following:
- OneVision Billing and Scheduling SoftwareTM--our
proprietary scheduling and billing software automates the daily
tasks associated with running a home care business
- Management of caregivers/clients-includes
recruitment and hiring; compensation and benefits; staffing and
case management; record keeping and reporting
- National, regional and local marketing,
advertising and public relations campaigns
- Corporate policy, procedures and quality
control
- Forms, check lists, time sheets, and assorted
documents
After formal training is complete, each
franchisee is assigned to a senior member of our Franchise
Management Team who provides detailed, expert guidance on an
ongoing basis.
Marketing
Co-op advertising
Ad slicks
Regional advertising
Other marketing support: Online ordering, strategic alliances,
PowerPoint presentations
