Introduction: This is a small, up-market,
and exclusive store selling accessories inspired by rare items from
around the world. Lollipops identifies trends early, but
doesn’t slavishly copy popular designs, instead creating
original and distinctive accessories. It sells bags, purses, hats,
scarves, jewels, belts, mule shoes, etc. Sections are divided
according to colour, and the range of colours is constantly being
updated according to season. Stock changes occur regularly, so the
Lollipops range never gets tired. Lollipop stores are furnished
with pastel-coloured furniture, lacquered cabinets and retro
wallpaper – a memorable and recognisable décor.
Franchisees can count on substantial repeat business thanks to a
loyal customer base.
Franchisee requirements: Someone
aged between 28 to 40 with business acumen, a feel for the clothing
trade, management skills, and an interest in
accessories.
Advantages: Lollipops is careful
to make its accessories compatible with the clothes on sale and in
fashion at any given time. Compatibility is also helped by the fact
that the accessories come in a variety of different colours.
Lollipops is an innovative retailer, but still offers affordable
prices – making it accessible to everybody. Few competitors
offer such a high quality variety of bags, scarves, hats, belts and
shoes.
Lollipops offers franchisees a good profit margin.
Other information: Lollipops was created
in 1998 by Marjorie Mathieu and Yann Ducarouge, and now has now
1,200 ranges with 500 new items added every season. 1.4m items are
delivered to more than 1,500 shops around the world (including 26
in France). In 2005, the turnover was €12m.
Industry: Fashion
accessories.
Total investment: Around
€60,000 (£43,000). You get a return on investment within
two years. We only set up franchisees in large towns or cities or
in major tourist centres, however.
