Concept: Les domaines qui montent created
a dual franchise concept, offering wine delivery and friendly
tables d’hôtes (a meal with the host), which means
customers are just as likely to taste the wines at lunchtime as the
rest of the day. The wines are chosen from 150 different grape
growers, and the tables d’hôtes represents 50% of
turnover. For 15 years, Emmanuel de Bodart has been improving the
concept and eight franchisees have joined the network in the last
few years. Franchisees can sell their wines in restaurants or
cafés in their area. The franchisor tries its best to choose
award-winning and other highly-rated
wines.
Profile: Franchisees should love
wine, although they do not need to be connoisseurs. In medium-sized
towns, business acumen and management skills are required as
franchisees have to distribute wines to cafés and restaurants.
In big cities, franchisees have to have sales and managerial
skills.
Advantages: The concept is both original
and profitable. It offers great value for money, especially as 800
referrals are included in the price. These come from middle income
groups, companies and professionals.
Product/service: Wine delivery,
wine tasting and food service.
Investment: The investment is
around €80,000 (£57,000) in medium-size towns, and
around €100,000 (£72,000) in big towns or the Paris
region. The investment is lower for candidates who begin their
trading in hotels, restaurants and cafés.
