Concept: Daniel Moquet designs
and installs driveways using its own unique system. The company
only began franchising after 25 years of experience in the
industry, so no one could deny that the concept is tried and
tested. The franchisor is well schooled in sales and marketing and
a marketing plan is integral to the franchise package.
Franchisee requirements: Good
management skills, experience in sales, and a desire to become a
landscape architect.
Advantages: Daniel Moquet is the
first franchise network in this industry, so the competition
consists of a large number of small firms. The company is therefore
well positioned to take advantage of the growing demand for this
service. Franchisees usually enjoy a turnover in excess of
€300,000 and more than reasonable profit margins.
Other information: As of 1 April
2007, Daniel Moquet had 10 franchisees in its network.
Activity: Driveway design and
installation.
Total investment: Usually
between €30,000 (£22,000) and €40,000
(£29,000).
