Concept: Bill Trucker
pioneered truck washing franchising in France. The franchisor
identified three strategies needed to make the franchise a success:
keeping prices as low as possible, targeting investment in regions
with the highest demand and catering principally for the most
common type of vehicles (which make up 80% of the
market).
Return on
investment: Personal investment is around
€60,000 (£42,000). The franchisee has a return on
investment, on average, within in two years.
Franchisee
requirements: Bill Trucker is looking for
candidates who want to launch one or more businesses and have good
managerial skills, and ideally a good level of business
acumen.
Benefits: Refined through
years of experience, the original concept has been transformed into
an efficient and profitable business model. Managing the business
is made easier by the proven computer system and electronic payment
system, the network’s capacity for attracting corporate
customers, and the option for franchisees to set up the business
where they live, or in a lucrative territory proposed by the
franchisor. In a highly fragmented market, Bill Trucker believes it
will become the dominant player because it is more organised than
its competition.
Product/service: Truck
washing
Investment: €60,000
(£42,000)
