Home Secure, "the safety of your
family and home is at the heart of all we do"
What the franchise is...
A van based safety and security franchise,
Home Secure offers domestic consumers a full range
of safety and security products, delivered through a single source
using industry-leading products installed and maintained by a
Home Secure branded franchise
installer.
Why there is an
opportunity...
The locksmith and security market is highly
fragmented and unlike many other industry sectors does not have a
true 'one stop shop' for a wide range of security requirements
delivered through a trusted and respected brand. Home
Secure changes all this.
Consumer research has identified the need for a
true one stop shop offering a wide range of domestic safety and
security products delivered through a trusted single source
provider - traditional routes to market fail to meet consumer
need:
Distrust of locksmiths witnessed through focus
group research, brought on by lack of standards, professionalism
and regulation. No major brand providers.
Location of locksmith retail units are more than
often away from the traditional 'high street' areas and provide an
unappealing shopping environment. No major brand
providers.
Within the alarm installation sector, there is no
one recognisable brand, no value for money and not a full security
service provision.
Consumer Demands
Never have consumers been so educated and aware of
their rights driven through consumer watchdogs, regulation and the
media. Hand in hand with this is a society that are driven to
buying on line, having door step delivery and having what they,
when they want and in the colour they want it!
TV programmes such as House of Horrors, Rogue
Traders and others, develop distrust between consumers and
tradesmen resulting in them turning to who they know and trust i.e.
known brands. Sadly though, within many tradesman based sectors
these big brands just don't exist and inevitably the stories seen
on such TV programmes will continue to be witnessed with little
regulation or self regulation allowing the sector to continue to be
distrusted.
Home Secure forecast that this
demand for ever more compliant and trusted brands will continue and
although the 'I want it now' mentality will still remain,
ultimately security is one sector where an installer element is
still required.
Target Market…
Privately owned residential properties in
England, Scotland and Wales totaling 16,288,592.
This group can be further segmented based on
characteristics that are deemed to drive the need for
security:
- Home Movers - An occupant of a home for less than 1 year is
twice as likely than average to be a victim of a burglary.
- Parent of new born where focus is on safety
- Police force areas with highest crime rates
What the franchise owner will
deliver...- …a fully integrated supply, installation and maintenance
service through a single trusted source…Home Secure.
- …world class safety and security product providers from
some of the world's leading brand names such as Yale and
Chubb.
- …a service proposition that meets a true consumer need
applicable to in excess of 22 million households in the UK
The people behind Home
Secure...
- …a management team with over 20 years experience within
franchising having developed the UK arm of the world's largest
commercial cleaning franchise, Jani-King. Jani-King has a proven
track record over almost 40 years worldwide on building and
developing franchise networks.
- …a management team with highly detailed knowledge of the
security industry in the UK having spent the last 3 years
researching and developing a franchise model to meet the needs of
today's home owner.
- …leading security industry experts working in partnership
with some of the world's best known safety and security product
providers to further enhance their franchise
proposition.
The Home Secure
brand…
A brand is not just a logo, but a set of values,
promises and standards that sit behind the brand which over time
through actions from the brand owner leads to trust and respect. In
a series of focus groups one of our partner brands Yale had a 100%
unprompted recollection, leading way to comments such as 'trust',
'established' and 'solid'.
In this same research, no one locksmith could be
recalled either prompted or unprompted and in general there was
great distrust of locksmiths.
This gives rise to a somewhat interesting mix of
a highly trusted brand acting as the foundation stone and
credibility for a distrusted locksmith. This mix is not unique and
can be seen all across the retail sector where consumers would buy
a brand name from a corner shop but not the shops own brand. The
key difference is that with regards security, we are dealing with
one of the consumers basic human needs – security.
Training and
Support...
The training and support structure will
acknowledge that some franchisees may not have all the required
management and technical skills.
The training course will cover both technical and
non-technical aspects of the franchise which is backed up by a full
support program designed to assist the franchise owner in both
daily management of their business and franchise growth.
The earnings
opportunity...
With over 22 million households in the UK, the
potential for growth and sustained profitability is unsurpassed.
Our unique approach to both self generation and head office
generation of leads together with our recurring revenue model
results in a business model that is designed to pro-actively and
rapidly grow your business.
Investment
Requirement…
Franchise Fee - £29,950
Personal Contribution - £9,950
What Home Secure look for in a franchise
owner…
- Good interpersonal skills
- Self motivation
- Desire to develop from an owner/operator into a management
franchise
- Ability to establish and maintain relationships at all
levels
- High levels of integrity due to the nature of the service
proposition
In Conclusion on
Security…
- Huge market potential
- Industry leading products and systems
- Full training and support
- Affordable Entry Level
- Excellent Return on Investment
