Company History
Waffle Magic is the latest
exciting addition to the Bluestar Group of Companies. Originally
formed by Managing Director Neil Ryan in 2003, Bluestar Marketing
and Distribution Ltd has grown substantially. Over the past 5 years
the Company has developed a successful UK wide network of
distributors in areas such as Duracell batteries, Bar Snack vending
and most recently frozen Fruit Smoothie distributors through our
sister company Easyjuice Ltd.
The Waffle Business
A trip through America or many parts of Europe
would convince you immediately of the potential for this business
in the UK. Waffles are considered typical of Belgium, which boasts
several varieties of waffles with somewhat different
recipes.
The fresh waffle market is now set to explode
within the UK making this the perfect time to enter the market.
This is a genuine ground floor opportunity as currently there is no
other business like this in the UK.
The attraction of becoming a Waffle
Magic distributor and running your own business, apart
from the high earnings potential, is its flexibility. Typical site
are open 6 – 7 days a week enabling you to operate on a
part-time or full-time basis. With as little as 1 day a month free
you too can run a Waffle Magic
distributorship.
It is ideal for those who wish to build their own
business, whilst keeping their day job. Then, once you can see the
financial returns for yourself, going full time will not seem so
difficult. To enhance your chances of success even further we help
find the initial locations for you. Put simply, we take care of
everything.
How the Business
Works
The operation of this business is simple. A
member of our team will survey your area to ascertain its potential
using our software database of every business in the UK. We will
then discuss the findings with you and agree an area in which you
are happy to operate. A professional telemarketing company is then
employed on your behalf to contact potential customers in your area
and make appointments for you. This method had been tried and
tested and has proven very successful producing 3-4 appointments a
day.
You simply then visit the customer and fully
explain the concept. Equipment is demonstrated and most
importantly, waffles tasted! The high profit potential and
ease of use is clearly illustrated to the customer. A typical Cafe
can expect to earn £7,000+ per year from the Waffle Magic
concept - therefore you will not find yourself short of
enthusiastic customers!
|
The launch of our first
Ireland Master Franchisee at the
Irish
Food Exhibition in Belfast by the
Mayor' |
You then put everything into place in the outlet
such as the Waffle Iron, stock and point of sale material including
training the site staff on how to operate and maintain the
equipment.
Your responsibility from then on is to visit your
customers on a monthly basis and supply them with the required
waffle mix. The waffle mix comes in 12.5kg bags and is simply mixed
by the site as and when required. Shelf life is approximately 12
months. You then invoice the site accordingly for what they have
ordered and collect the money there and then thus avoiding and bad
debts.
The Waffle Irons
Waffle irons are necessary for perfect waffles
because they use high heat that cooks quickly and crisps up the
outside of the waffle, while leaving the inside tender and
light.
All outlets are supplied with a free-on-loan
Professional Waffle Maker (the machine always belongs to you). The
Waring Belgian Waffle Maker is a commercial waffle iron made with
heavy duty die-cast housing and features professional waffle iron
operations. The rotary feature lets you flip the waffle without
opening the lid, which produces even expansion and browning
results. The embedded thermostats provide precise temperature
control in tandem with the browning dial that allows you to control
the shade of your waffle from light to dark. This Belgian Waffle
Maker creates 1¼ inch thick waffles with a 7 inch diameter -
and as many as 25 waffles per hour, which is perfect for cafes,
hotels and restaurants. It features power and ready-to-bake LEDs in
addition to an audio beep that signals that your waffle is ready.
The attractive brushed stainless steel interior complements any
décor while the non-stick cooking surface and removable catch
trays ensure fast and easy cleanup.
What Can You Expect To
Earn?
Illustrated below is a table showing what you can
potentially earn depending upon how many outlets you service.
Waffle sales in a good location would be 20 – 30 per day. Our
calculations are, therefore, based conservatively on sales of just
10 waffles per day per outlet.
The waffle mix is supplied to the outlet in
12.5kg bags. Each bag makes approx 150 waffles. Your profit from
each waffle is 16p. An outlet selling 10 waffles per day that is
open 6days a week will make you a profit of 16p x 10 waffles x
6days = £9.60 per week
Outlets
Serviced | Weekly Net
Profit | Total monthly
profit | Total annual
profit |
20 | £192 | £832 | £9,984 |
40 | £384 | £1,560 | £19,968 |
100 | £960 | £4,160 | £49,920 |
As you can see by these projections the income
potential is substantial, especially when you consider the work
involved. For example, the projected income from just 20 outlets is
£832 per month. Supplying these outlets would take
approximately 1 – 2 days a month. How does
that compare to your existing job?
Important – The figures
provided are only to be used as a guide and are not a guarantee of
income.
Expansion
It may be an obvious statement to make but, the
more outlets you have, the more money you make. It is vital that
you have a realistic expansion plan. We encourage all our
distributors to make an effort to gain new business themselves as
this is the most cost effective way to expand.
If, however, you do not have any sales experience
we can help by offering you a mailshot or one of our site location
staff to gain more outlets on your behalf at a fixed
cost.
Research, Research,
Research
Research is essential when starting
your own business. Before you make the decision to begin your
Waffle Magic business you will need to be positive
that you stand a good chance of making it a success. Research into
your area is crucial.
When you take up a distributorship you are
entering in to a long term partnership, therefore it is important
to check the background & business performance of your
prospective partner.
Business Pack
Our start-up options are totally flexible
allowing you to tailor a package to your time available and
finances. As a minimum we start you with a 10 machine package which
includes absolutely everything. Corporate clothing, headed
stationery, business cards, accounts software, fax machine, menu
cards, promotional posters, disposable plates and bags. We include
all of this so you don’t have to worry about
anything!
Prices start at £4,995 plus
VAT
What you receive:
- 10 x Commercial Waffle Irons
- Telemarketing service to help establish your
first 10 customers
- An initial supply of disposable plates, forks
and bags
- Corporate clothing
- One extra Waffle Iron for your own demonstration
purposes
- 40 bags of stock which will return you an income
of £1,920
- Administration pack - headed stationery,
business cards, accounts pack and fax machine.
- Promotional pack - menu boards, posters and
table talkers
