Personal fitness has become one of the most important issues of
everyday life. Government-led initiatives place increasing emphasis
on healthy lifestyle, the media constantly devotes intensive
coverage to health-related topics and, not least, fashions of the
day are always seen to look much better on those in good physical
shape.
These influences have combined to create
substantial consumer demand for exercise facilities, which has
resulted in a £multi-million fitness club sector. Inevitably
some are better than others, but Attiva is distinctly special and
aims to capture an increasing share of a market that has much
growth potential, namely those de-conditioned individuals that
understand that exercise helps them to be healthier and life a
longer life, but are alienated from the current offerings in the
health club market.
