A
Cash Plus Family Financial Service Center
Is About As Close to a Bank You Can Get In
Franchising
WHO WE ARE AND WHAT WE
DO
Cash Plus, Inc. is a
privately-held franchise company in the family financial services
industry. One of the industry's pioneers, our franchise
and company-owned stores serve families in the $10-50,000 annual
income range.
AFFILIATIONS
As an organization committed to professionalism in
all aspects of our business, we are active participants in a number
of industry associations, including the International Franchise
Association, Financial Services Centers of America, Community
Financial Services Associations of America and the California
Financial Service Providers association. Craig W. Wells, our
president and CEO, has been a member of the board of directors of
the latter organization since 1997. In addition, he is a member of
the IFA-CEO Forum.
INDUSTRY
Cash Plus operates in what has been called the
"alternative financial services industry," a fancy term for
companies who mostly still think of themselves as check cashers or
small-scale lenders. It's an industry that has grown rapidly over
the last decade as a result of many factors, including changing
banking practices, changing demographics and changing consumer
behavior. Prospects for industry growth continue to be favorable.
Prospects for Cash Plus' growth are even
better.
HISTORY AND
KUDOS
Cash Plus, Inc. began life in 1984 in Riverside,
California and started franchising in 1988. After years of modest
growth, the firm was acquired by its current owners who developed
the Cash Plus "next generation" retail model. Since the relaunch of
franchising in 1997 built around this model, the retail network has
more than quintupled in size. Along the way we've earned
some notice:
- Entrepreneur Magazine currently ranks us
at number 178 in their prestigious Franchise
500
- Success Magazine lists us at number 128 in
their Franchise Gold 200;
- POV Magazine named us to their "Great
Eight" list of top franchises.
- Best of all, we earned the 124 spot in
Success Magazine's 2001 Franchisee Satisfaction
survey.
To put these rankings in
perspective, bear in mind that there are at least 2,500 companies
currently selling franchises in the
USA.
SINGLE AND MULTIPLE UNIT FRANCHISE
OPTIONS
We offer two basic arrangements: a single
unit program and our Area Development program, which gives you the
option of opening additional stores in specific areas. A
significant number of our existing franchisees own multiple
stores.
WHAT WE
MARKET
Whether single or multiple units, Cash
Plus stores are computerized businesses that provide much needed
financial services to a significant and growing customer universe.
Our current core service mix includes check cashing, payday advance
loans, money orders, wire transfers and
more.
OUR CUSTOMER
BASE
Our customers are men and women of all
ages with annual incomes that range up to $50,000 and beyond.
They're ethnically diverse and most have steady jobs and are
supporting families. A good many are what we call "not quite
enough" customers; part of the 50% of Americans who live paycheck
to paycheck.
OUR BUSINESS
SYSTEM
The Cash Plus retail business system is a
proven, well-documented method for getting your Cash Plus business
open and operating efficiently. Comprehensive training, manuals,
marketing and support by real people: it's all
there.
