Add this business to my shortlist >>
Asking price: £9,995
Sales revenue: £13,500
Inventory value: £13,500
Business description: Established since 2005, Fragrance Heaven sells top quality brands of scented candles and home fragrances. It has been run for the past 3 years by the current owner who has completely redeveloped the web site and improved the Google ranking. It has PAGE 1 position on Google for its main search keywords and brands, often top 3. E.g. Search for "scented candles" on Google! This gives a regular supply of visitors to the site which numbers around 300 per day. Search Engine Optimisation (SEO) is an ongoing task and so there is still considerable room for improvement even on these results. The web site is incredibly easy to maintain requiring little more than word processing skills. Currently the business is really just ticking over. With such a great name and domain name there is a huge potential for growth with the right owners. The name is very well suited for expansion into the personal fragrance and aftershave market and given its current Google success with the current product range this seems the obvious way to go. The current owners do not have the time to commit the necessary resources to take the business to the next stage. They spend 1-2 hrs a day on this business and have other interests. The business is currently run from home with stock held in a single room. This business can easily be relocated. This could be an excellent way for an existing candles or fragrance business to get an online presence or be a great starting point to start a new retail outlet. There is considerable scope for further growth through parties markets and craft fairs etc. The current owner would be pleased to provide all the necessary training and assistance you would need to successfully operate the business. Business is being sold as a going concern complete with ownership and intellectual property rights to the web site, domain names, all images and content. Stock is not included in the sale price but would be sold at value. NOW LOOKING FOR QUICK SALE DUE TO OTHER COMMITMENTS
Years established: 5
Employees: 1
Trading hours: Web Site 24/7 but requires 1-2 hours per day to process orders.
Home based: This business can be run from home.
Home based: This business can be run from home.
Relocatable: This business can be relocated.
Location: Currently Saltash Cornwall but this business is currently solely online and so is completely relocatable.
Expansion potential: Significant! Sales into Europe, expansion of product portfolio especially into personal fragrances and aftershaves, markets and craft fairs, parties. So far there has been no offline marketing and the current owners are convinced that with well-chosen offline marketing the turnover would be hugely increased.
Competition / Market: There are a few main players online in this sector but our superior Google ranking gives us a significant advantage. Fragrance Heaven is ranked among the top 3 online retailers in this market.
Support & training: Full training offered.
Reasons for selling: Other business interests
This business for sale has a website: www.fragranceheaven.co.uk