Advertising

TOGETHER WE ARE THE BIGGEST WORD ON THE STREET!

The Advertising Bike Co(“The ABC”) specialise in the delivery of mobile billboard advertising using high-impact advertising bikes.

Through our advertising franchise opportunity, we are able to offer an exciting, ethical and fun business opportunity for enthusiastic individuals who enjoy working in the outdoors and who will thrive on the buzz of working within the advertising industry. We do not demand any prior advertising experience and despite a common misconception, you do not need to be at the peak of physical condition to pedal the bikes. However, we are looking for people who are entrepreneurial, take pride in what they do and who will be able to effectively communicate “The ABC” concept to potential advertisers.

The Franchise Opportunity

Uniquely urban and eco-friendly, our 3-wheel advertising bikes carry a large doubled-sided ‘Ad-Pod’, which is designed to hold two distinctive 6-sheet size posters (1800mm x 1200mm). The bikes are visually powerful both in motion and when parked in a strategic position – and it is at these scheduled stops when its promotional rider can handout marketing collateral to members of the public.  By embracing Bluetooth technology, adverts can also be beamed direct to mobile phones from a box fitted directly inside the ‘Ad-Pod’. Typically, the rate card for an advertising bike is £300 per day (extra income streams can be generated from poster production and Bluetooth advertising).

Our advertising bikes promote in a fun, eye-catching and intimate way allowing advertisers to reach their target audiences in a manner other traditional media channels can only dream of. They are geared to achieve maximum standout at a variety of high frequency locations, such as; city/town centres, densely populated pedestrian zones, retail/business parks, sporting events and transport stations.

As a franchisee, you will be expected to develop a business within your local territory using your advertising bike(s) as an advertising platform; then using your local knowledge, and in accordance with your clients brief, showcase the bike to successfully execute an advertising campaign. Your local business will, from time to time, be complemented by national campaigns that have been generated centrally by “The ABC”.

“The ABC” franchise can be run from home. The nature of our proposition means the headaches associated with many franchise operations are kept to an absolute minimum.

• No major capital investment;
• No rents to pay;
• No people to employ;
  

Year one is very much one person, one bike, as you learn how to operate the business and build your customer base. Within the first year, you should expect to generate between 100-150 daily campaigns (this will include any national campaigns from us should they fall into your territory). Year Two sees the business take on a new dimension, as you will be expected to acquire a second advertising bike and will therefore need to seek the assistance of additional promotional riders and possibly purchase a van. During this time, you may choose to ‘pedal’ less as you will find your time better is served developing the business in a management capacity.  Now with a fleet of two bikes at your disposal, you should be hitting +200 bike days annually.

Training & Support
 
To help meet your business goals, our bespoke training and support programme will be ongoing to cover technical and marketing/promotional aspects (and we do not underestimate the value of practical support, such as encouraging a ‘buddy system’ between franchisees). Our detailed Operations Manual encompasses all aspects of the day-to-day business operation, guidelines and methods of best practise – all designed to allow you to talk with authority and pass this confidence onto your prospective advertisers.

If you have liked what you have read so far or if you have any further questions, this is a good time to get in touch with us.

Finance Requirements

Franchise fee:

£9,995+ VAT

Available areas

Available throughout the UK