Promotional & Business Gifts Company For Sale

Business description

The business is quite unique in that it is truly an independent supplier of calendars, diaries and advertising gifts, offering a vast product range to its clients. With over 15 years experience in the promotional industry the business has played its part in helping companies to promote and grow and continues to play a pivotal role in their future marketing strategies. The company can proudly boast a product range that offers one of the largest selection of calendars, diaries and business gifts in the UK, all personalised to their clients requirements. The business specialises in promotional products and supplies pens, key fobs, mouse mats, mugs, umbrellas, clocks, carrier bags, t-shirts, polo’s, caps and much more at the most competitive prices with a first class service.

The business provides its range of business gifts to companies and SME’s in a number of sectors such as engineering, public sector organisations, fashion manufacturers, wholesalers, advertising agencies and many different associations. The range of products are ideally suited to assist in promotions, exhibitions, seminars, marketing campaigns and other functions through which clients may wish to promote their organisation. Whatever the client requirement, no matter how large, small or bespoke the requirements or budget levels this company can source the promotional gifts you need. The business offers a quality service where efficiency and customer satisfaction are guaranteed. This is achieved by working closely with both customers and suppliers and having a very flexible approach to business.

As a fully paid up member of INCA (Independent Network Of Calendar Agents) and PROMOTA(Promotional Gift Association) the business stands out as a reputable and reliable organisation. It has supply relationships with all the major calendar and merchandise suppliers including Rose, Brunel and Reeve to name but a few.

Their unique calendar designs incorporate the finest pictures from the world’s top photographers. No matter which calendar a client chooses, they can be certain it enhances their company image every day of the year, ensuring they have the highest possible profile. With a wide choice of traditional or contemporary designs, there is a product to suit all marketing campaigns and budgets alike.

As a leading corporate gifts specialist, the business has selected hundreds of promotional products, all of which can be personalised to the highest standards to carry a message or logo. Items can very from atlas's to yoyo’s and many other novelties products. The business can source any item and provide embroidery and screen printing services were required.
The company also has a massive choice of promotional pens in the price range of 5p to £50. These includes executive Prelude Gold Perform Shaeffer, Cross, Parker, Staedtler, Prodir, Bic, Pentel, Senator and many other famous brands. Pens can be printed or engraved with a logo in 7 days.

In addition to this the company has expanded into the print side of the sector and can provide full colour leaflets, sales forms, purchase orders, T-card Systems and computer forms. Continuous stationery and all print solutions, large or small.

Customer Service:
The Company prides itself on offering its clients an unparalleled range of products and services. It keeps clients abreast of all available merchandise by utilising supplier marketing and catalogue materials effectively.

The excellent customer service delivered is because the business can comfortably fulfil the hugely diverse range of commercial requirements associated with its customer base. It has the unique ability to manage all aspects of a campaign through one point of contact.

Key Strengths:
This business has achieved an enviable reputation for being able to provide its customers with both standard and bespoke solutions within budget and in very short timeframes. This is due to the fact that the business has established a varied and reliable supplier base that can cater for most situations. By offering an exciting, fun, dynamic and personalised product range to an increasing customer base that is growing stronger and broader daily the business has built an excellent foundation from which to build. Not only is the business highly profitable with low running costs, the market it serves is vast and constantly evolving. With its bespoke product offerings, this company is able to respond quickly and positively to client demands and over the years they have built up a reputation for honesty and integrity, and for being easy to deal with. This business is the ideal resource for company’s looking for quality promotional products and services they can trust.

Property information

Location:

The business is currently run from a home office

Other information

Expansion potential:

The company currently operates within a relatively small geographical area by choice. A new owner could easily expand the sales operation wider and increase revenues. A small investment in IT would also increase productivity and efficiency within the business which would enable more time to be spent with clients and their development.

Key Opportunities:

Due to the size and nature of this business’s product portfolio almost all organisations will at some time have a need for marketing and promotional material. The company currently has a customer base of some 500 clients but this could easily be increased with a new injection of energy within the business. In addition to this the existing database needs to be developed further to ensure all potential opportunities that exist are being fulfilled.

The Company's product range has grown and grown over time and this presents new opportunities every year. The addition of extra staffing would place the business in a position to take maximum advantage of this growth as it occurs.

Competition / Market:

A large percentage of new clients are obtained from word of mouth recommendations, which is further testimony of the excellent reputation the business has earned over the years. The company also advertises in the Yellow Pages and Yell.com. The business is also able to undertake a lot of self promotion to the marketplace by supplying sample products with its own name/logo on to customers and potential clients at very low cost. This is extremely effective, as is the distribution of suppliers catalogues, again printed with the company business card advertising them as the local sales agent. The company has its own website which could be further developed so as to accommodate order processing over the internet.

Support & training:

The owner will fully assist with hand over and training.b.

Reasons for selling:

The current owner now wishes to develop his other business interests.