Training Company Specialising In Sales And Management Development For Sale

Business description

Training Company Specialising in Sales & Management Development Programmes

This highly reputable and forward thinking business has been providing very high quality corporate training and personal development programs now for just short of twenty years. Within that twenty year period the business has always maintained the same goal- quite simply to help its clients and participants on such courses to achieve their goals and become the best that they can. When viewing the testimonials the company has received over the years it would appear that this target is being deliverd time and time again.

The business has had the pleasure of working with some of the world’s leading companies, helping them to gain efficiencies in their businesses. The trainers bring clients a wealth of experience and expertise that really does ensure superb course delivery.

The business offers awide variety of courses, either open courses, CD based or classroom led, covering the following in demand topics:

• Goal Setting & Time Management
• Problem Solving & Business Development
• Getting Appointments Over The Phone
• Successful Selling Skills
• Confident Presentation Skills
• Sales Managers' Master Class
• Negotiating Skills
• How to Hire & Keep Good People

In addition to this the business provides bespoke training for clients as per their own unique requirements if need be.

At present the revenues of the business are split pretty much on a 50:50 basis between open courses and classroom training.

Equipment:

The business is relatively streamlined in its processes. It utilises an external call centre to book participants on the courses and to take enquiries. These bookings/enquiries are then e-mailed to the business immediately to fulfil. In addition to this the business utilises the “ACT” CRM system and also has a very informative and interactive website.

Customer Service:

As well as its core training the company provides customer care courses and as such fully understands how important client satisfaction is in today’s customer driven environment. Client testimonies and high levels of repeat business as well as referrals fully back up the company ethos of providing high quality yet personal training courses.

Key Strengths:

This business has built up a real presence in the market during nearly twenty years of high quality training provision. As part of this it has created a brand that is very recognisable and respected in the market. The company has a suite of very high quality sales and marketing material including an excellent website that performs very well on the major search engines. The courses and their content are very high quality as are the venues the business uses. The business has over 1300 clients throughout the country, from large blue chip organisations to small dynamic companies. Many of the customers have been with the business for several years.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business currently achieves turnover in excess of £100,000 per annum with typical net profits of circa £35,000 being achieved. This business represents an ideal lifestyle opportunity to a new owner with a truly reputable brand and model to develop if so required. Alternatively it would provide an excellent acquisition for a company looking to develop its own training services with a company of some 20 years standing.

Property information

Location:

There are no premises associated with this sale

Other information

Expansion potential:

The market for training is vast. Private businesses, the public sector and the EU for that matter are fully committed to providing training to all levels of employee. This business is ideally positioned to benefit from this as it has a very broad ranging customer base including many large blue chip multinationals, not to mention a successful track record and enviable reputation. The vendor only works part time within the business through choice. A new owner with some new energy, initiatives and a more proactive approach could easily expand upon current revenues.

Competition / Market:

The business undertakes a fair amount of marketing in the form of inserts within many leading trade journals. It also has some banner advertising on selective websites and newsletters. The company has a very informative website and has recently undertaken some email marketing. (it has circa 21,000 contacts on its database). The company plans its marketing a year in advance to ensure a constant stream of enquiries and bookings.

Support & training:

The current owners would be happy to provide full training and support at handover and consider staying on for an agreed period therafter subject to negotiation.

Reasons for selling:

The vendor is planning to emigrate.

Trading hours:

The call centre handles enquiries during business hours. The vendor works part time in the business undertaking classroom training when required.