Marine Boating Leisure Lifestyle Brand Online Website Publication For Sale

Business description

This specialist-interest online publishing and small events concept, launched by our client in 2010, was conceived to create a global portal focused on the world of practical leisure boating, the boating lifestyle and marine related travel.

Our client’s investment in technology resulted in an attractive, fully functional, content managed, editorial driven website which is described as having been built in an online magazine format. It offers users membership options with newsletter based promotions and includes a comprehensive database propagated by advertisements which are placed by partners. The website is integrated with the main social media platforms and site analysis suggests visitor numbers ranging from 5,000 to 22,000 per month.

The overall concept is based upon a creative and highly descriptive brand which was decided upon for its simplicity and with promotion to introduce and establish the business and build recognition / value on a country by country basis in mind.

For sale on an outright sale of the assets basis (no accounting information available) or offers of investment are invited on an involved partner basis. Our client’s guide price is in consideration of, but well below, the actual costs relating to investment in technology, website build and brand development. Please contact the office to discuss this opportunity further.

Other information

Reasons for selling:

Our client invested significant funds and energy in the creation and launch of the brand and website. Unfortuneately the demands of taking such a proposition to market were not fully anticipated and as the business has rolled out on a 100% owner operator basis our client has concluded that the business cannot move to the next level without new ownership, management and further investment. Genuine reason for sale.

Furniture / Fixtures value:

£65,000 (included in the asking price)

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